Copywriting for Online Fundraising
Partner Content Disclaimer
We are excited to offer NEW “Partner Content” to our nonprofit community from our highly qualified and vetted experts. Partner content offers a deeper dive into some popular topics to better serve your nonprofit and its mission.
Partner Content is created by experts in their style and teaching method and does not necessarily follow the CharityHowTo methodology of teaching. We are excited to partner with our experts in this way, and to offer their courses to our nonprofit community.
Copywriting is one of the most essential fundraising skills and is the primary tool you have to communicate with your donors. In this course taught by Amy Harrison, you’ll learn proven techniques that lead to better results.
When it comes to copywriting, nonprofits and for-profits alike struggle with all the same challenges – regardless of vertical or size. Although the outputs look different from organization to organization, there is a universal set of copywriting principles and techniques that can help you connect with your donors in a more relevant way.
During this course, special guest instructor Amy Harrison will draw on her vast copywriting experience and expertise in order to teach you time-tested and proven techniques that you can use each time you sit down to write.
Plus, she’ll demonstrate how these principles apply across different online fundraising mediums including:
All in all, this course will help you become a better copywriter – leveraging proven techniques that will help you create a more meaningful connection with your donors that can lead to more conversions, more donations, and more revenue for your organization.
Module 2 - Know Who You Want to Reach
Module 3 - How to Get Your Reader's Attention
Module 4 - Techniques to Make Your Copy More Compelling
Module 5 - Putting It All Together
Throughout this course, Amy will refer you to these additional worksheets that you may want to use and find useful:
Google Grants gives eligible nonprofits $10,000 per month in free online advertising to promote their organizations and causes on Google. During this free nonprofit webinar Recording, you will learn how!
This nonprofit webinar will lead you to step by step through the creation of a powerful and effective direct mail appeal.
This nonprofit webinar recording will lead you step by step through the creation of a powerful and effective direct mail appeal.
This nonprofit webinar recording will give you all the steps -- from concept to writing, design, and printing -- for creating a direct-mail newsletter that will motivate your donors to give and keep on giving.
This practical, hands-on recorded session will show you how to discover your fundraising stories. And how to tell them with grace, drama, and effectiveness!