New! How to Organize an Annual Giving Program that Draws Donors in and Keeps Them Engaged

  • Duration
    90 Minutes
  • Author
    Sabrina Walker Hernandez
  • Course Level
    Beginner
  • Year Created
    2021
  • CFRE Approved
    1.50 Points

Price

$87.00

Upcoming Live Webinars 2

Webinar Date Still Available 3:00 PM (Local/EST)
Thursday, May 13th, 2021 at 3:00 PM EDT
Number of Attendees
Webinar Date Still Available 3:00 PM (Local/EST)
Wednesday, May 19th, 2021 at 3:00 PM EDT
Number of Attendees

A unique registration is required for each computer.

Live

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.

Join Sabrina Walker Hernandez for this 90-minute interactive nonprofit webinar where she will show you step-by-step how to set up and run an Annual Giving Program that draws donors in and keeps them engaged for your nonprofit.  

An Annual Giving Program is a board driven fundraising initiative, during a defined period of time, to secure unrestricted operating funds from individuals, while demonstrating the impact of a nonprofit’s mission.

Strategic in nature an annual giving program requires planning and process. When implemented correctly, a successful campaign will:

  • Engage current Board members and donors;
  • Identify new potential donors who can embrace your nonprofit’s mission;
  • Lay the groundwork for larger, major and planned gifts.

At the end of this 90-minute webinar you will have the knowledge and tools to implement an Annual Giving Program for your nonprofit. 

Sabrina Walker Hernandez has over 25 years of nonprofit experience in nonprofit management, fundraising, and leadership.  She understands what it’s like to work in a small organization and to wear multiple hats.

Sabrina is specifically qualified to teach this webinar because:

  1. She started and ran an annual campaign for over 10 years taking the organization’s individual giving budget from $0 to $80k.
  2. She successfully planned and completed a $12M capital campaign. 11% of the gifts were from individuals.
  3. She is actively working with organizations in the individual giving area to transform their fundraising approach. 

During This Nonprofit Webinar You Will Learn:

  •    How to sequence your annual giving program
  •    How to conduct a board and staff campaign
  •    How to recruit an annual giving program chairperson & steering committee 
  •    How to establish your goals and measure success
  •    How to develop a range of gift table
  •    How to identify prospective donors for your annual giving program
  •    How to use a challenge gift match  
  •    How to utilize a phone-a-thon for your annual giving program
  •   How to Steward, recognize and thank annual giving program donors

You’ll Get These BONUS Materials:

  1.  Rating Prospects Grid
  2.  Annual Giving Stewardship Calendar
  3.  Suggested Campaign Sequence Guide
  4.  Campaign Chairperson Job Description
  5.  Campaign Steering Committee Job Description
  6.  Board Campaign Job Descriptions
  7.  Gift Range Chart Template
  8.  Sample annual giving program policies
  9.  Annual giving program communications and marketing checklist
  10.  Template for a phone-a-thon manual 
  11.  The Webinar Slides 
  12.  The Webinar Recording 

About Your Topic Expert:

Sabrina is the President and CEO of Supporting World Hope, a nonprofit consultancy focused on helping small nonprofits Board and Staff build relationships that convert into more donations. 

Sabrina increased her operation revenue from $750K to $2.5M over an 8-year period, completed a $12M comprehensive capital campaign, established a $500K endowment and had a 180-day operating reserve in the 3rd poorest county in the United States.

Sabrina is certified in Nonprofit Management by Harvard Business School and is a certified Master training by Boys & Girls Clubs of America. 

She is an active community leader and volunteer in Edinburg, Texas where she is based.

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.

Upcoming Live Webinars 2

Webinar Date Thursday, May 13th, 2021
at 3:00 PM EDT 3:00 PM (Local/EST)
Still Available
Number of Attendees
Webinar Date Wednesday, May 19th, 2021
at 3:00 PM EDT 3:00 PM (Local/EST)
Still Available
Number of Attendees

A unique registration is required for each computer.

Live Webinar Attendees

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Note: An attendee is required for each computer viewing the webinar

Live Webinar Attendee