Charity Event Growth Strategy Hacks: Boosting Fundraising Revenue & Event ROI

Charity Event Growth Strategy Hacks

Partner Content Disclaimer

We are excited to offer NEW “Partner Content” to our nonprofit community from our highly qualified and vetted experts. Partner content offers a deeper dive into some popular topics to better serve your nonprofit and its mission. 

Partner Content is created by experts in their style and teaching method and does not necessarily follow the CharityHowTo methodology of teaching. We are excited to partner with our experts in this way, and to offer their courses to our nonprofit comm

Devote Just 5-Hours to TRANSFORM 

YOUR Event FUNDRAISING Results

Charity Event Growth Strategy Hacks is an online/on-demand course designed to help Nonprofits and Pre-K through K-12 Schools think about planning and executing Record-Breaking Fundraising Events in a whole new way. Using strategic thinking and planning in a linear method, this course can help organizations increase their event fundraising ROI two, three or four-fold! 

The Course includes over 5 hours of recorded content in 37 lessons, videos, and forms, each video and lesson is designed in a short, chunkable, snappy, and easy-to-digest video and slide-deck format, that averages just 8 minutes each. And each lesson includes a downloadable link to a sample guide, worksheet, or spreadsheet. 

The course can be accessed from a laptop, tablet, or handheld device, given a proper internet connection, and it can be completed in as little as a day, depending on the user’s time constraints.

ARE YOU READY TO UPGRADE YOUR ROI?

~ You’ll Empower Your Organization with a Well Thought Out Strategic Event Plan That Gets EVERYONE Working In Concert from the Same Playbook

~ You’ll Help Your Team Venture from the Unknown into the Known and Achieve a Higher Level of Donors and Donations (It’s A Lot Simpler Than You Think)

~ You’ll Future-Proof Your Fundraising by Utilizing Technology in a More Efficient and Profitable Way

~ You’ll Learn How to Make Every Ask More Powerful and Lucrative

Growth Strategy Hacks are not ROCKET SCIENCE, they’re simple, yet powerful tactics that will help you inspire your audiences to give at higher levels. All they require are a slight SHIFT in your thinking AND CONVICTION OF THE HEART!.

Module 1 - The Psych of Live Event Fundraising 

SHIFT: Having top of mind awareness about the demographics of your audience will help you get more of what YOU want and need in any situation from item solicitation, to paddle raise ask, and everything in between. (Each Model and Lesson has a Downloadable Worksheet so you can follow along).

• Gain Insight into How Generations Connect
• Expand Your Understanding of Audience Spending Ability
• Pay More Attention to Audience Buying Behavior 
• Understand Why It’s Important to Review Your Organizational Framework
• Create Donor Magic in Soundbites

Module 2 - Storytelling that Converts

SHIFT: Sharing your story in the most compelling and inspiring manner will help you engage donors on the heart level, activate their thinking on the head level, and together take action to support you! (Each Model and Lesson has a Downloadable Worksheet so you can follow along).

• Build your Audience Avatar 
• Source Compelling Stories 
• Envelop Continuity in Presentations
• Document, Develop and Write Your Story
• Deliver Your Story on All of Your Stages  

Module 3 - Influential Event Merchandising 

SHIFT: Evaluating each style of auction and event fundraising from an audience perspective, including spending ability and buying behaviors, ensures that more donors will engage, participate, and give. (Each Model and Lesson has a Downloadable Worksheet so you can follow along).

• Evaluate the Big Picture
• Consider the Event Style and Theme Differently
• Leverage Technology Whenever Possible
• Clarify Fundraising, Auction, and Paddle Raise Plans
• Incorporate Various Offering and Selling Styles

Module 4 - Persuasive Event Promotion       

SHIFT: Event promotions are simple when they are planned and automatically posted and deployed. Film your videos and design your posts way in advance so that this tactic can work for you, not stress you out! (Each Model and Lesson has a Downloadable Worksheet so you can follow along).

• Master Event Promotion Essentials
• Follow the Event Video 5-Step Plan
• Integrate Promotional Tactics
• Invest in Social Media

Module 5 - Lively Event Production          

SHIFT: By incorporating your audience’s attention span and buying behaviors into your run-of-show, you can connect with your audience on a deeper, more personal level including committee members, volunteers, and guests. (Each Model and Lesson has a Downloadable Worksheet so you can follow along).

• Convincing Event Management
• Engage and Connect with Vendors
• Mobilize and Motivate Committees and Volunteers
• Polish the Run of Show to Convert
• Wrap Up Post Event - Lest We Forget!

Module 6 - Inspiring  Chemistry     

SHIFT: By leading your volunteers, vendors, speakers, and fundraisers into event night, you can create a magical atmosphere of giving, where everyone is inspired to support your cause at the highest level possible. (Each Model and Lesson has a Downloadable Worksheet so you can follow along).

• Compose Your Event Night Chemistry Plan
• Sew-Up the Details with a Pre-Event Huddle

Bonus Materials:

1. The Ultimate Planning Guide: Planning Checklists, Event Script Guide, The run of Show Template (XLS), The Social Media Calendar And Planning Template (XLS)
2. Run of show Instructions
3. Social Media Calendar Instructions

About Your Topic Expert:

Shelly St John has over 30 years of experience developing and implementing marketing and fundraising plans for for-profit and nonprofit organizations and has served as a live charity auctioneer over the last 15 years.

Founder of Shelly St John Inspires and The Auction Divas. She is a keynote speaker, speaker performance coach, and fundraising auctioneer working to help people build their businesses and attract new clients and donors through her programs “Charity Event Growth Strategy Hacks” and “BADASS Public Speaking”.  Having appeared as Auctioneer, Emcee, and Speaker at over 700 events, Shelly is no stranger to the stage. 

As an entrepreneur who spent 20+ years in her marketing firm and 15 years as an auctioneer, Shelly has spent her lifetime learning how to read an audience and to influence the way they react. Her focus is to train Auctioneers, CEO’s, Executive Directors, Development Professionals, Event Planners and Committee Members to CONNECT with their audience(s) to help them make decisions that inspire action.  

Shelly’s Promise to YOU:

“We’ll be with you through each step of the journey to RECORD-BREAKING RESULTS.  We’ve got your back AND you’ll have a community of amazing peers who are working toward the same goal.”

What Attendees Said about this course:

“Don’t wait, take advantage of Charity Event Growth Strategy Hacks today. The training contains everything you need to know for a spectacular fundraiser, all at a tremendous value. The rich content is delivered in clear, easy to follow, steps that fit into a busy schedule. Your investment will be returned in just one event!”

Paula Henry, PH Balanced Collective

“Having an outside expert give knowledge, printed materials, and a strategic plan will give planners the tools to keep everyone moving forward and on the same page.

This is a program that many, especially small to mid-sized nonprofits without professional development staff, will love and use – over and over.  It’s easy to train and do at the same time.  The length of the lessons is perfect.  With the larger nonprofits, it’s a tool for Development Directors to herd the all-knowing cats.”      

 Kristy Judd, Executive Director, Spark the Change Colorado

“Having an outside expert give knowledge, printed materials, and a strategic plan will give planners the tools to keep everyone moving forward and on the same page.

This is a program that many, especially small to mid-sized nonprofits without professional development staff, will love and use – over and over.  It’s easy to train and do at the same time.  The length of the lessons is perfect.  With the larger nonprofits, it’s a tool for Development Directors to herd the all-knowing cats.”      

 Kristy Judd, Executive Director, Spark the Change Colorado

“This is awesome, very innovative, and appealing! It is easy to navigate through the online platform and the look is upbeat and welcoming. Love it! I like the flow of the modules and lessons. I will absolutely recommend it to any special event-focused nonprofit or school that would like to up its game with its guests with online or in-person live auctions”.                                                 

Laura Gabby, Denver CO

“You’ve created an engaging and empowering program. It it is well designed and easy to digest:

Strong delivery

Smart, chunckable lessons

Not too long, not too short”.         

 Karla Raines, The Differentiation Zone, Denver, CO

“I enrolled in your program and it’s AMAZING! It is seriously top-notch professional.” 

Dawn Marie, Topenga CA