Joe knows exactly what it's like to be raising money for a small nonprofit with cause marketing. He's been doing it successfully for over six years for Boston Medical Center that is vying for attention in a crowded market of top medical facilities. Nevertheless, Joe has worked with many local and national companies on cause marketing programs. One business partner just celebrated raising a million dollars for his hospital since 2004 through cause marketing.
Joe is also the blogger behind the web's #1 cause marketing blog, Selfishgiving.com, which chronicles his insights on running a successful cause marketing program on a shoestring budget.
Joe is the author of Cause Marketing for Dummies.
Our Experts
Julia Campbell
Pam Grow
Jamie Bearse
Nikki Bell
Gregg Bossen
Drew Boyd
Mike Brand
Jeff Brooks
Robin Cabral
Denisa Casement
Simon Choy
Claudia Cometa
Stephanie Cory
John Curtis
Shanon Doolittle
John Duffy
Caroline Fothergill
Brian Frankel
Amy Freshman
Caliopy Glaros
Erin Goodier
Ephraim Gopin
Chris Hammond
Brian Honigman
Tobi Johnson
Beth Kanter
Andrea Kihlstedt
Cherian Koshy
Lori L. Jacobwith
JD Lasica
Diane Leonard, GPC
Kivi Leroux Miller
Janet Levine
Jackie Martin
Dalya Massachi
Keri McDonald
Colleen McKenna
Ken Miller
Jean O'Brien
Ligia Pena
Gail Perry
Marc Pitman
Angela Pitter
David Ries
Ann Marie Ronsman
Kathie Kramer Ryan
Brian Saber
Joseph Scarano
Simon Scriver
Andy Smith
Dana Snyder
Eric Squair
Michelle Stein
A.J. Steinberg
Kurt Steiner
Alli Stephens
Dannielle Stewart
Heather Stombaugh
Sherry Truhlar
Tracy Vanderneck
Zoot Velasco
Erica Waasdorp
Sabrina Walker Hernandez
Joe Waters
Rachel Werner
Tim Whitney
Rob Wu
Tammy Zonker