Workshop Date(s) & Time(s):
June 11th, 2024 - 1:00 pm - 4:00 pm
This interactive workshop is perfect for nonprofit professionals seeking to build a sustainable, predictable online fundraising system. You'll learn how to craft an effective donor acquisition plan, create compelling marketing materials, and design an optimized donor funnel. Leave with a blueprint for attracting new supporters, tracking key metrics, and using technology to streamline your efforts.
This Workshop is Perfect for you if:
- You are a nonprofit professional, development staff member, or volunteer responsible for fundraising and donor development.
This could include titles like:
- Executive Director
- Development Director
- Fundraising Manager
- Grant Writer
- Board Members involved in fundraising
- You feel overwhelmed by inconsistent fundraising results.
- You know your mission deserves support but you struggle to find reliable ways to attract new donors.
- You want to move away from a reliance on one-off events.
- Events are great, but you want a consistent, predictable way to bring in new supporters.
- You're ready to invest in building a sustainable online fundraising system.
- This workshop requires a commitment to learning, implementing, and refining the donor funnel process.
- You're excited about the potential of a well-designed donor funnel.
- You envision a future where your nonprofit has a thriving community of donors fueling your important work.
During This Nonprofit Workshop, You Will Create:
- A Blueprint of Your Ideal Donor Funnel: Map out the key stages a potential donor moves through, from initial awareness to becoming a committed supporter. This includes understanding their motivations and the touchpoints needed at each stage.
- A Targeted Donor Acquisition Plan: Design a strategy that outlines the best online channels to reach your ideal donors and the types of content and offers that are most likely to engage them.
- Compelling Marketing Assets: Learn how to craft messaging, visuals, and calls to action that resonates with your target audience and compel them to take the next step in your donor funnel.
- Measurement & Optimization Framework: Set up systems to track key metrics in your donor funnel. This will empower you to analyze results, identify areas for improvement, and continuously refine your acquisition strategy.
During This Nonprofit Workshop, You Will Learn:
- How to create a successful donor funnel: Understand the key stages that turn potential supporters into committed donors.
- How to identify and attract your ideal donors online: Pinpoint where your ideal donors spend time online and tailor your messaging to capture their attention.
- How to craft compelling messaging that resonates: Develop communication that speaks directly to donor motivations and inspires action.
- How to determine which online marketing channels are most effective for donor acquisition: Focus on the platforms and tactics that yield the best results for your specific nonprofit.
- How to design a seamless donor onboarding experience: Create a welcoming and engaging process that nurtures new donors into long-term supporters.
- How to measure and optimize your funnel: Learn to track key metrics, analyze results, and make data-driven adjustments for continuous improvement.
- How to use tools and technology to streamline your donor acquisition efforts: Discover helpful resources to automate and simplify processes.
During This Nonprofit Workshop, You Will Be Responsible For:
- Active participation: This workshop is designed to be interactive. Be ready to engage in discussions, group exercises, and thoughtful analysis of your organization's current fundraising.
- Applying the concepts: The real work happens when you translate workshop knowledge to your specific nonprofit. Be prepared to take notes, brainstorm ideas, and draft action steps based on what you learn.
- Openness to new strategies: Even seasoned fundraisers can benefit from fresh perspectives. Come with a willingness to explore new approaches and challenge your existing assumptions about donor acquisition.
- Your own success: This workshop provides tools, guidance, and support. Ultimately, your commitment to implementing the donor funnel strategies will determine your level of success.
If you cannot attend the session, you will receive the recording and bonus materials, but we strongly advise that you attend the live session to get the intended outcome.
You’ll Get These BONUS Materials:
- The Donor Funnel Infographic
- The Nonprofit Value Proposition Exercise
- The New Donor Onboarding Checklist
- The Workshop Slides
- The Workshop Recording
About Your Topic Expert:
John Mark Vanderpool is specifically qualified to teach this webinar because:
- Has over a decade of experience helping nonprofits create clear growth strategies and raise more money online.
- Has an MBA, is a StoryBrand Certified Guide and can help you create a message that resonates with ideal donors.
- Has a deep understanding of how to leverage digital marketing and automation to allow nonprofit leaders to spend more time on what matters most, their mission.
