Digital Donors On-Demand: How To Raise Brand Awareness & Donations with Social Media Ads

  • Duration
    195 Minutes
  • Author
    Dana Snyder
  • Course Level
  • Year Created
  • CFRE Approved
    3.25 Points


Digital Donors On-Demand: How To Raise Brand Awareness & Donations with Social Media Ads

Digital Donors On-Demand: How To Raise Brand Awareness & Donations with Social Media Ads

Partner Content Disclaimer

We are excited to offer NEW “Partner Content” to our nonprofit community from our highly qualified and vetted experts. Partner content offers a deeper dive into some popular topics to better serve your nonprofit and its mission. 

Partner Content is created by experts in their style and teaching method and does not necessarily follow the CharityHowTo methodology of teaching. We are excited to partner with our experts in this way, and to offer their courses to our nonprofit community.

Breakthrough the noise on social media to reach your goal - increase donations, sell out your event or raise brand awareness using social media ads. Digital Donors On-Demand is the go-to training and membership for nonprofits to take control of their social media ads strategy.

In this course, you'll learn how to launch a successful social media ad campaign with my proven Donor Attraction Method + have a community to support you in making it happen! #AccountabilityWith online training, a member's ONLY Facebook Group, and live monthly experts sharing the latest tips, you'll have the support you need to learn how to launch social ads to attract new donors and raise awareness for your mission.

Pre-Campaign Preparation:

For a successful launch, there are a few things we need to take care of before jumping into creating your ad campaign.

- Goal Setting
- Website Review
- Optimize Your Online Donation Process
- Learn My Donor Attraction Method
- Talk Budget

Special Guests: Jon & Becky from We Are For Good

Video Content

Welcome Message

Module 1 - Identify Your Audience & Goals

Module 2 - Website Review with Jon & Becky (We Are For Good)

Module 3 - Optimize Your Donation Process

Module 4 - The Donor Attraction method (4-part ad series)

Module 5 - Ad Budget

Campaign Creation:

It's GO time! We'll make sure your Ads Manager account is set up properly to track all the donations coming in.

- iOS Updates
- Setup Your Facebook Pixel
- Create Audiences
- Ad Copy & Content Best Practices
- Launching Your Ads

Special Guest: Caroline Fothergill

Video Content

Welcome to Campaign Creation

Module 1 - iOS update with Guest Coach Caroline Fothergill

Module 2 - Facebook Pixel and Events Manager

Module 3 - Audience Creation

Module 4 - Ad Creation

Module 5 - Launching Your 4-Part Ad Donor's Journey

Bonus Materials:

  1. Shooting a Dedicated Video with a Strong Call to Action with charity: water's co-founder Vik Harrison
  2. Using Dynamic Content

Measuring Success:

Once your ads are live, it's important to know if they're running efficiently. 

We'll discuss what metrics are important to track for each ad, where to find these metrics, and what they mean for your business goals

Video Content

Module 1 - What Metrics Matter

Bonus Material:

  1. My Ad Results
  2. BONUS - How To Troubleshoot Your Ads

Extra, Extra!

BONUS: Video is SO important when it comes to social media ads. charity: water co-founder, Vik Harrison shares a clip from her course, The Monthly Giving Guide on how to create a powerful video with a strong CTA.  

Additional Resources:

  • Private Facebook Group for Digital Donors On-Demand Participants 
  • Optional 1:1 support

About Your Topic Expert:

Dana Snyder is an entrepreneur, digital strategist, and passionate conscious consumer. She founded Positive Equation in 2017 with a focus on helping nonprofits cultivate passionate online audiences of donors, partners, and advocates using social media. 

Currently based in Atlanta, Dana has worked with Movember, Dress for Success, USTA, Honest Company, Sports Illustrated, American Idol, The Global Foodbanking Network, The Gary Sinise Foundation, LA84 Foundation, and many more on their digital strategies.

Dana is a member of the Purpose Collaborative, an invitation-only, global group of 40+ boutique firms, consultancies, and subject matter experts, all passionate about social purpose.

Dana graduated with a Bachelor’s Degree in Advertising and Public Relations from the University of Central Florida.  

What Attendees Said about this course:

"You are a great teacher and I love the way you break things down into bite-size pieces of information that we can take action on! This is a great program for anyone who is wanting to DIY their Facebook and Instagram ads!" 

Elisabetta Colabianchi, Kurandza

"Taking Dana's class on Facebook ads helped me understand the process a lot easier and gave me more confidence to start a campaign soon for our organization!" 

Tatianah Green, Take Stock in Children 

"This program made me feel so empowered! As a development professional in an organization with a niche program and audience, I have been looking for strategic, low cost, high ROI methods for broadening our reach and bringing supporters to our mission. Dana provides you with the steps you can implement today, walks you through set-up to deployment and provided. If you're feeling overwhelmed by deploying Facebook and Instagram ads in a strategic way or trying to determine how to broaden your audience, I highly recommend this program!" 

Molly Gascoigne, ASCRS 

Digital Donors On-Demand gave me the confidence I needed to be able to really dive into Facebook and Instagram ads. I was completely overwhelmed by the various options and tabs and just even budgeting advertising for my organization. This course really did take me through step-by-step the things I needed to know and didn't need to know when I started to approach ads - everything from how to start out to how to evaluate." 

Diana Rosayn, Be Like Brit

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