I’m Jean O’Brien, I’m a digital consultant and designer from Dublin, Ireland. I’ve specialized in working with nonprofits for 15 years, and have worked with a huge range of charities and causes. I’m also the founder of Digital Charity Lab, a social enterprise that builds digital skills in nonprofits and causes. My expertise on this topic is:
- I started out as a web designer, designing and coding entire websites from scratch, so I know how it all works under the hood.
- Working on cross-channel campaigns as a charity digital marketer have shown me how important it is that your website - your main online hub - is as effective as possible. Optimizing your website will bring about an uplift across multiple digital goals.
- Cross-channel campaigns have also shown me how crucial it is to measure and compare different results from different channels, so you know what should be prioritized, and I’m passionate about sharing that knowledge.
- For 15 years, I’ve been in the nonprofit sector, working with tight budgets and limited resources - so I have a lot of experience of doing quick and affordable optimizations (and of course the difference optimization can make to small organizations is so valuable!)
Our Experts
Julia Campbell
Pam Grow
Jamie Bearse
Nikki Bell
Mike Brand
Jeff Brooks
Robin Cabral
Denisa Casement
Simon Choy
Claudia Cometa
Stephanie Cory
Shanon Doolittle
Caroline Fothergill
Brian Frankel
Amy Freshman
Caliopy Glaros
Brian Honigman
Tobi Johnson
Beth Kanter
Andrea Kihlstedt
Cherian Koshy
Lori L. Jacobwith
JD Lasica
Diane Leonard, GPC
Kivi Leroux Miller
Janet Levine
Dalya Massachi
Keri McDonald
Colleen McKenna
Jean O'Brien
Ligia Pena
Gail Perry
Marc Pitman
Angela Pitter
David Ries
Ann Marie Ronsman
Kathie Kramer Ryan
Brian Saber
Joseph Scarano
Simon Scriver
Andy Smith
Dana Snyder
Eric Squair
Michelle Stein
A.J. Steinberg
Kurt Steiner
Alli Stephens
Dannielle Stewart
Heather Stombaugh
Sherry Truhlar
Tracy Vanderneck
Zoot Velasco
Erica Waasdorp
Joe Waters
Rachel Werner
Tim Whitney
Rob Wu
Tammy Zonker