I’m Jean O’Brien, I’m a digital consultant and designer from Dublin, Ireland. I’ve specialized in working with nonprofits for 15 years, and have worked with a huge range of charities and causes. I’m also the founder of Digital Charity Lab, a social enterprise that builds digital skills in nonprofits and causes. My expertise on this topic is:
- I started out as a web designer, designing and coding entire websites from scratch, so I know how it all works under the hood.
- Working on cross-channel campaigns as a charity digital marketer have shown me how important it is that your website - your main online hub - is as effective as possible. Optimizing your website will bring about an uplift across multiple digital goals.
- Cross-channel campaigns have also shown me how crucial it is to measure and compare different results from different channels, so you know what should be prioritized, and I’m passionate about sharing that knowledge.
- For 15 years, I’ve been in the nonprofit sector, working with tight budgets and limited resources - so I have a lot of experience of doing quick and affordable optimizations (and of course the difference optimization can make to small organizations is so valuable!)