Erica Mills is an internationally recognized expert on mission-driven messaging and marketing strategy. She heads up Claxon, where they're on a mission to help those doing good get noticed. Some of Erica's clients have included the Bellingham Food Bank, the Bill & Melinda Gates Foundation, Idaho Nonprofit Center, Group Health Foundation, Microsoft Citizenship, PATH, and Splash. Erica is the author of Pitchfalls: why bad pitches happen to good people. She is also the creator of the 1, 2, 3 Marketing Tree, a tool that makes mission-driven marketing simple and effective. She is invited regularly to speak on marketing and communications strategy. Erica also teaches in the University of Washington's Certificate of Nonprofit Management, the Evans School of Public Affairs, and at the University of Chicago.