New: How to Turn Data into Donations: Reactivate and Expand Your Donor Base

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.

Most nonprofits collect donor data — but very few use it strategically to reactivate lapsed supporters or expand their donor base. In today’s fundraising environment, data-driven decision-making is no longer optional. It’s essential.

Join us for this 90-minute interactive webinar where nonprofit data strategist Tammy Armstrong of Little Data Solutions will walk you step-by-step through how to turn raw donor information into actionable insights. You’ll learn how to identify the segments most likely to give, pinpoint reactivation opportunities hiding in your CRM, and build simple systems that help you increase retention and grow your donor base — no data science degree required.

By the end of this webinar, you’ll have the tools, templates, and confidence to immediately put your donor data to work, strengthen your fundraising strategy, and generate more revenue for your mission.

During This Nonprofit Webinar, You’ll Learn:

1. Find the Right Donors (Without Guesswork)

• Use donor scoring to identify donors most likely to reactivate or upgrade based on recency, frequency, and monetary history.
• Analyze donor behavior to uncover hidden re-engagement and upgrade opportunities
• Strengthen your fundraising practice by cleaning data and structuring fields to support fundraising decisions.

 2. Build Smarter Donor Segments

• Build clear, manageable donor segments for annual appeals and stewardship.
• Create targeted groups that allow you to speak to donors like you know them, not as a generic audience.
• Use segmentation to determine who to ask, how to ask, and when to stop asking.

 3. Develop Targeted Ask Amounts

• Use giving history to understand donor trajectories and realistic upgrade and reactivation potential.
• Assign individualized ask amounts for every constituent you plan to solicit.
• Estimate likelihood of making fundraising goals and adjust targeted asks and fundraising strategies accordingly.

You’ll Get These BONUS Materials:

1. Segmentation Worksheet for Reactivation + Growth
2. RFM Score Worksheet
3. Targeted Ask Amount Worksheet
4. The Webinar Slides
5. The Webinar Recording

About Your Topic Expert:

Tammy Armstrong is specifically qualified to teach this webinar because:

1. She is a nonprofit data strategist with extensive experience helping organizations of all sizes increase revenue through smarter data practices.
2. She specializes in CRM optimization, donor segmentation, and reactivation strategies that help nonprofits maximize their existing donor base.
3. She has led data projects for nonprofits in multiple sectors, providing hands-on training to development teams, executive leaders, and board members.
4. Her approach focuses on simplifying data for everyday fundraisers — making it accessible, actionable, and aligned with real-world development goals.

Tammy Armstrong, founder of Little Data Solutions, has 10 years of experience helping nonprofits leverage donor data to increase giving, improve retention, and make more confident fundraising decisions. Through consulting, training, and CRM support, Tammy has helped organizations clean up data backlogs, build powerful segmentation systems, and turn complex data into simple, repeatable fundraising tools. Her passion is helping mission-driven teams make better decisions by using the data they already have.

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.