New: How to Turn Data into Donations: Reactivate and Expand Your Donor Base

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.

Most nonprofits collect donor data — but very few use it strategically to reactivate lapsed supporters or expand their donor base. In today’s fundraising environment, data-driven decision-making is no longer optional. It’s essential.

Join us for this 90-minute interactive webinar where nonprofit data strategist Tammy Armstrong of Little Data Solutions will walk you step-by-step through how to turn raw donor information into actionable insights. You’ll learn how to identify the segments most likely to give, pinpoint reactivation opportunities hiding in your CRM, and build simple systems that help you increase retention and grow your donor base — no data science degree required.

By the end of this webinar, you’ll have the tools, templates, and confidence to immediately put your donor data to work, strengthen your fundraising strategy, and generate more revenue for your mission.

During This Nonprofit Webinar, You’ll Learn How To Turn Data Into Donations

• 1. Find the Right Donors (Without Guesswork)
  • Identify and prioritize donor segments most likely to reactivate or upgrade
  • Analyze donor behavior to uncover reactivation opportunities hiding in your data
  • Clean and organize your CRM so it actually supports fundraising decisions
• 2. Take Smarter Action With Simple Systems
  • Build clear, manageable donor segments for targeted appeals and stewardship
  • Design a reactivation workflow based on real metrics—not hunches
  • Use data to craft personalized messages that drive engagement and giving
• 3. Prove What’s Working (and Fix What Isn’t)
  • Create data-backed fundraising strategies that increase donor retention
  • Set up KPIs that guide smarter, faster decision-making
  • Build dashboards that give instant visibility into donor trends
  • Confidently present insights to leadership, boards, and fundraising teams

You’ll Get These BONUS Materials:

1. Donor KPI Tracker (Excel/Sheets Ready-to-Use)
2. Segmentation Worksheet for Reactivation + Growth
3. Sample Dashboard Layout (PDF + editable file)
4. The Webinar Slides
5. The Webinar Recording

About Your Topic Expert:

Tammy Armstrong is specifically qualified to teach this webinar because:

1. She is a nonprofit data strategist with extensive experience helping organizations of all sizes increase revenue through smarter data practices.
2. She specializes in CRM optimization, donor segmentation, and reactivation strategies that help nonprofits maximize their existing donor base.
3. She has led data projects for nonprofits in multiple sectors, providing hands-on training to development teams, executive leaders, and board members.
4. Her approach focuses on simplifying data for everyday fundraisers — making it accessible, actionable, and aligned with real-world development goals.

Tammy Armstrong, founder of Little Data Solutions, has __ years of experience helping nonprofits leverage donor data to increase giving, improve retention, and make more confident fundraising decisions. Through consulting, training, and CRM support, Tammy has helped organizations clean up data backlogs, build powerful segmentation systems, and turn complex data into simple, repeatable fundraising tools. Her passion is helping mission-driven teams make better decisions by using the data they already have.

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.