The Awesome Ask: How to Approach Your Donors for Gifts in a Way That's Comfortable and Effective!

  • Duration
    90 Minutes
  • Author
    Brian Saber
  • Course Level
  • Year Created
  • CFRE Approved
    1.50 Points



Upcoming Live Webinars 2

Webinar Date Still Available 1:00 PM (Local/EST)
Thursday, August 20th, 2020 at 1:00 PM EDT
Number of Attendees
Webinar Date Still Available 1:00 PM (Local/EST)
Wednesday, August 26th, 2020 at 1:00 PM EDT
Number of Attendees

A unique registration is required for each computer.

Top Rated

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides, and Bonus Materials.

A Whopping 95% of the People Who Attended This Nonprofit Webinar Rated It As Great to Excellent!

Asking for charitable gifts in person is the most effective fundraising you can do.  Research of non-profits shows that 75% of all in-person asks of individuals result in a gift.  Those are incredible odds.

It’s also the most challenging fundraising you will do, and you need the understanding and tools to do it comfortably and effectively.

Brian Saber, one of the foremost experts in the field, will show you how to use your personal Asking Style every step of the way to from identifying the best prospects for you to soliciting them for quality gifts.

The Asking Styles, developed by Brian Saber’s company, Asking Matters, are a revolutionary way for everyone – staff and volunteers alike - to learn how to fundraise in a way that suits their personality and takes into account their strengths and challenges.

During This Nonprofit Webinar You Will Learn:

  • Identify your Asking Style and use it to your advantage
  • Identify the prospects you are most suited to solicit
  • Develop your personal case for support
  • Get prepared to ask
  • Set up your meetings effectively
  • Understand your role as an asker
  • Employ a simple conversation structure that will make your asks work
  • Follow up after the ask

* Note: This training comes with a 5-page worksheet to complete during the webinar.  This webinar worksheet and the bonus materials below will be in your CharityHowTo library two hours before the webinar starts.

You’ll Get These BONUS Materials:

  1. Anxiety/Excitement Worksheet
  2. Making the Case: A 15-Minute Exercise
  3. Step-by-Step Asking Plan Worksheet
  4. Brian’s Top Ten Ways to Get Started Asking
  5. An Intentional Conversation Outline
  6. Responding to Resistance to Meeting

** Extra BONUS: Each participant will receive Asking Matters’ eBook – “Top Ten Tips on How to Ask for Donations” - as a bonus for attending this webinar.

What Attendees Said about This Nonprofit Webinar:

“I appreciated the presenter's heart, transparency and honesty in the ask.  I think the relationship is the most important piece and we can't neglect that.  It was evident he felt the same way.”

Audra Norman, Lifeline Christian Mission

“This was a fantastic webinar that I am hopeful will help me to elevate my effectiveness as a gift officer to the next level!  The insights will prove invaluable. 

 Thank you!”

Lisa Smith, Shriners Hospitals for Children

“I've been an ED for over 20 years and I love working with donors, pride myself on being talented at it, yet I found this webinar extremely helpful; plan to implement a number of the concepts shared right away!”

Melissa Lukin, Rebuilding Together Peninsula

“I very much liked how the presenter shared who they are, their skill set (positives and negatives) and walked us through what is needed to accomplish the task of  building the relationship to make the ask doable!”

Darlene Doucot

“Brian Saber is very knowledgeable and engaging. He has good advice that is easy to follow. He demystifies the process of how to make the ask.”

Lauren Landorf

“This webinar helped me, as an introvert with anxiety about donor meetings, to feel more confident and recognize the types of donors to approach and the method that best suits my personality.”

Kathe Dalgleish, Huntington Society of Canada

“As a new member of a nonprofit startup, this webinar was incredibly helpful.  I really appreciate the step-by-step approach to preparing for and making the ask, the explanation of the different asking styles, and the reminders that sharing the vision is key.”

Alejandra Marchosky

“Excellent information, well presented in an easy to understand format, with appeal to all levels.”

Jillian Baker, Hartford Symphony Orchesta

“I am usually not a fan of webinars, but have to do them regularly. This was the absolute best one I've been on. The presenter was engaging, truly addressed comments and questions, and the materials are fantastic!”

Rebecca Gau, Stand for Children

“This was the most powerful experience I have ever had in a webinar or in person in regards to a subject as narrow as this subject was due to the presenter's knowledge. I look forward to many more.”

Randy Hensley, Coalition For Kids

“Been fundraising for a number of years now, and still picked up some good advice!”

Nicole Steele, GRID Alternatives

“I am a new development director for my organization and this webinar was invaluable!”  

Dianne Boyse, Envision Therapeutic Horsemanship Inc.

“This covers everything on the personal side of asking - and personal asking is what individual giving and major gifts fundraising is all about.  I found it both useful and comforting, especially with the comprehensive materials provided. It's equivalent to weeks of classes/a full book on the personal prep and execution of fundraising.”  

Marisa Swystun, Hands on Nashville

About Your Topic Expert:

President of Asking Matters, has raised hundreds of millions of dollars over 30 years by personally soliciting thousands of donors, coming to understand the art of the ask in a way that few people do. Because of his remarkable experience in asking, Brian has been able to break down the process of asking to its fundamental components, making simple what for many seems daunting. He knows how to persist through his own anxieties, remembering again and again that his success as a fundraiser makes a corner of the world a better place.

Brian has worked in social service, education, and the arts, raising money for his alma mater, Brandeis University, Northwestern University Settlement, and The Children’s Brain Tumor Foundation, among others. He is currently a consultant to various organizations around the country and presents, trains, and writes on fundraising and the art of the ask. Recent clients include the Archdiocese of Los Angeles, the U.S. Olympics Committee, the St. Louis Planned Giving Council, Volunteers of America, the Utah Society of Fund Raisers, and the Salvation Army National Resource Development Conference.

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides, and Bonus Materials.

Upcoming Live Webinars 2

Webinar Date Thursday, August 20th, 2020
at 1:00 PM EDT 1:00 PM (Local/EST)
Still Available
Number of Attendees
Webinar Date Wednesday, August 26th, 2020
at 1:00 PM EDT 1:00 PM (Local/EST)
Still Available
Number of Attendees

A unique registration is required for each computer.

Live Webinar Attendees

How many people will be attending the webinar?

Note: An attendee is required for each computer viewing the webinar

Live Webinar Attendee