Want to do your best at your year-end fundraising? Tell stories! Facts and statistics don’t work to motivate donors. Brilliant arguments don’t work. Super-clear explanations don’t work. If you want people to pay attention to what you’re saying -- and then take the action you want them to take -- you gotta tell a story – especially at the end of the year when donors are getting so many other fundraising messages!
This practical, hands-on nonprofit course will show you how to write a compelling story for fundraising and discover your best fundraising stories to keep donors engaged. Learn how to connect with donors and tell your stories with grace, drama, and effectiveness!
Your presenter, Jeff Brooks, has been telling fundraising stories for decades. Not only that -- he’s been testing them. He’s found what works and what doesn’t, and he’s ready to tell you!
During This Nonprofit Webinar Recording, You Will Learn:
Why donors give -- and how you can give them what they need
How to tell stories for asking
How to tell stories for thanking and reporting back
Writing tips for vivid and effective stories
You’ll Get These BONUS Materials:
About Your Topic Expert:
Jeff is specifically qualified to teach this recorded webinar because:
Jeff Brooks has served the nonprofit community for nearly 30 years, working as a writer and creative director on behalf of large and small nonprofits, including CARE, St. Jude Children's Research Hospital, Dana-Farber Cancer Institute, World Vision, Feeding America, Project HOPE, and dozens of urban rescue missions and Salvation Army divisions. He has planned and executed hundreds of campaigns in direct mail, print, radio, the internet, and other media that have motivated millions of donors to help make the world a better place.
He blogs at futurefundraisingnow.com, and is the author of three books: The Fundraiser's Guide to Irresistible Communications, The Money-Raising Nonprofit Brand, and How to Turn Your Words into Money. He lives in Seattle.
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