Free Nonprofit Webinar: How to Set Up YouTube’s Free Giving Tools to Drive Donations (Recording)

  • Duration
    45 Minutes
  • Author
  • Course Level
  • Year Created


Free Nonprofit Webinar: How to Set Up YouTube’s Free Giving Tools to Drive Donations (Recording)

YouTube is the world’s #2 search engine, owned by the #1 search engine (Google). If you are looking for a way to get found by new audiences and potential supporters, to showcase your stories with video, and to drive donations while you do it, YouTube is the perfect solution! 

In the last few years, YouTube has rolled out several features and tools to make charitable giving and fundraising much easier on the platform. YouTube Fundraisers, the Donate button, link cards, and more make it easier to reach your supporters where they are - watching videos online - and encourage them to give with just two clicks!

For the last 10 years, I have run my own business and trained thousands of nonprofits on digital fundraising methods via speaking, webinars, and online courses. In this webinar, I will share with you the essential steps to registering for YouTube’s charitable giving tools and setting them up to drive more revenue and donations to your nonprofit. 

Julia is specifically qualified to teach this webinar because:

  1. She has worked as a development and marketing director in small nonprofits; 
  2. She is a sought-after speaker and trainer, giving keynotes and breakout sessions to nonprofit conferences large and small;
  3. She has been working in the nonprofit world for 20 years. 

During This Free Nonprofit Webinar Recording You Will Learn:

  • How to set up your free account with YouTube for Nonprofits;
  • How to optimize your YouTube channel;
  • How to use YouTube’s giving tools on your videos;
  • How to promote these tools to your supporters.  

You’ll Get These BONUS Materials:

  1. You get a free CharityHowTo account
  2. Your slides will be added to your free CharityHowTo library
  3. The webinar recording will be added to your CharityHowTo library.
  4. When logged in you can browse and add other FREE items to your CharityHowTo library.
  5. You can access and view your webinar recordings and slides anytime, anywhere.

What Attendees Said about This Nonprofit Webinar: 

“I knew that I was joining a free webinar that I knew very little about, but I jumped in anyway and got so many step by step take-a-ways that I can implement immediately. I will rely on the recording I will receive to fill in any gaps in my feverish note-taking! It was so worth my time!”

Cindy Lengel-Russ, The Progressive Agriculture Foundation

“Youtube seemed like a huge animal before this webinaire! I still can't believe that a 45 minute webinaire not only helped me feel less overwhelmed, it gave me enough information that I now feel like I can get a Youtube channel up and running for my nonprofit!”

Amber Lawrence 

“I absolutely loved what Julia shared with us today! She is so clear and easy to understand, and today she presented very realistic, helpful, actionable steps to take. Thank you so very much!”

Allison Gottschalk, Sacred Fire Foundation

“I very much enjoyed this webinar. It was excellently done, timed well, and included very relevant and useful information, which our non-profit will definitely make use of in the future. Thank you for offering us this free resource!”

Camilla B., Polylogos Association

“The webinar was well-presented, easy to follow the topics and steps, and exactly what my choral group needs to set up for fundraising.  Thank you!”

Faith Knabe

“The information was clear, concise and user friendly  -- it actually gave me the confidence to move forward with social media YouTube appeals.  As a person of a certain age, I am a little hesitant, but not any longer!”

Sylvia Wilson

“CharityHowTo consistently offers high quality fundraising training. The fundraising on YouTube program gave specific, usable information that was valuable for an organization beginning to fundraise through social media and for those more experienced in the field.”

Joan Denison, Covenant Place

“These are trying times and many of us are reaching out for help in fundraising to continue our mission or ministries. There are limited funds for expenses yet critical funds are needed to help us continue to help those in need. This webinar was very informative, clear, and concise.. It was a call to action with specific step-by-step instructions to achieve our goals. Thank you for the vital information and pointing us in the right direction. Blessings for your continued success!”

Rose Llauget, Catholic Charities

“I enjoy watching all of the webinars on Charity How To. They are very informative and beneficial to my agency in which I work.”

Brandon Holcomb, Middleway House

“I hadn't heard of this fundraising tool before until I received an informational email about an upcoming CharityHowTo webinar. Thank you for offering this opportunity to learn about expanding our fundraising options!”

Elizabeth Messerli, Community Foundation of Northern Colorado

About Your Topic Expert:

Recently named one of the 25 most influential nonprofit thought leaders and one of the seven nonprofit thought leaders to follow on Twitter during the coronavirus crisis, Julia Campbell is on a mission to make the digital world a better place. 

After spending two years in Senegal, West Africa with the US Peace Corps, working with NGOs and local villages, she started her career in the nonprofit sector, in roles that include development, marketing, and program management. In her current role, through speaking and consulting, she guides organizations of all sizes on the best uses of social media and storytelling to build communities, showcase impact, and advance their causes. 

Julia wrote her book Storytelling in the Digital Age: A Guide for Nonprofits as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published this year.  

Julia launched Social Media for Social Good Academy, the first online training course for nonprofit social media managers. She also founded and organizes the annual Nonprofit Social Media Summit, a live event for nonprofits. 

Based north of Boston, Julia has happy clients spanning the globe from Moscow to San Francisco. She has provided keynote talks, workshops, and training to Meals on Wheels America, the Make-A-Wish Foundation, the Boys & Girls Clubs of America, and Facebook. 

For more on nonprofit social media, check out these webinars.

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