How to Set-up Your Nonprofit Facebook Ad Campaigns To Maximize Performance (Recording)

  • Duration
    90 Minutes
  • Author
    Jeremy Haselwood
  • Course Level
  • Year Created
  • CFRE Approved
    1.50 Points
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How to Set-up Your Nonprofit Facebook Ad Campaigns To Maximize Performance (Recording)

Facebook Ads provide a powerful means to reach audiences that are important to your nonprofit. They can help raise money, generate awareness for your cause, grow your volunteer base, and more. But they can also be super confusing if you’re not doing it right. They can cost you time, money, and lots of frustration.

When it comes to Facebook Ads and your nonprofit, do any of these apply to you?

  1. You think Facebook Ads are a waste of money
  2. You’re new to Facebook Ads and not sure the best way to set them up for your nonprofit
  3. You wonder what the best types of Facebook Ads (Newsfeed, Stories, Carousel, etc) are best for nonprofits
  4. You leave your Facebook Ads set to the default or Facebook-recommended settings
  5. Facebook Ads frustrate you

If you said YES to any of these, it’s time to change your approach.

View this 90-minute webinar recording where we will show you step-by-step how to create and implement Facebook Ads for nonprofits. Not for a small business. Not for a restaurant or home services company. For nonprofits. At the end of the 90-minute recorded webinar, you will have the knowledge and the tools to put into action what you learned during the webinar immediately. Guaranteed.

During This Nonprofit Webinar Recording, You Will Learn:

  • How to set up a campaign to accomplish your goal
  • How to approach your Facebook advertising budget
  • How to set up your campaign structure
  • How to set up the best audiences for your nonprofit
  • How to select the best placements for your ads
  • How to increase the effectiveness of your ad copy
  • How to test your ad creative

You’ll Get These BONUS Materials:

  1. Facebook Ad Set-Up Checklist
  2. Who is My Audience (worksheet)
  3. Facebook Test Variables (cheat sheet)
  4. Facebook Ads Audience Checklist
  5. The Webinar Slides 
  6. The Webinar Recording 

About Your Topic Expert:

Jeremy is specifically qualified to teach this webinar because:

  1. He has been running Facebook Ads since 2007 (the year they launched)
  2. He helps nonprofits and commercial organizations, shares best practices across industries
  3. Jeremy assists small, medium, and large nonprofits with Facebook Ad strategy
  4. He authored the book, “The Digital Fundraising Blueprint,” and understands how Facebook Ads fit directly into your marketing and fundraising mix.

Jeremy Haselwood is a marketing and business expert with over 20 years of experience. With a degree in Marketing and a MBA, Jeremy has held leadership positions at multiple marketing agencies, leading digital strategy for brands like Coca-Cola and The Salvation Army. The digital and social media strategies he orchestrated helped nonprofits generate over $100 million in online revenue.

With Jeremy’s own consultancy, Ampla Marketing, he partners with and provides education to nonprofits around the world. His focus is online fundraising, which includes social media, online advertising, email, and digital strategy.

In addition to running his company, he’s also the author of the Amazon Best-Seller, The Digital Fundraising Blueprint, and has established the online community, Fundraisers Unite.

What Attendees Said about This Nonprofit Webinar:

“This step-by-step tutorial helped me understand the how *and* why of Facebook ads.”

Amy Scrivner, BikeWalkKC

For more on nonprofit social media, check out these nonprofit webinars

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