Live Webinar

How to Create an Army of Online Storytellers to Help Spread the Word for Your Nonprofit

Price: 87.00
Author: Julia Campbell
Duration: 90 Minutes
Course Level: Beginner
Year Created: 2018
CFRE Approved: 1.50 Points
Available To Members: Yes

Upcoming Live Webinars

Webinar Date Webinar Start Time Occupancy
Thursday, January 24th, 2019 1:00 PM (Local/EST) / 1:00 PM (EST) Still Available
Wednesday, January 30th, 2019 3:00 PM (Local/EST) / 3:00 PM (EST) Still Available

A unique registration is required for each computer.

Live Webinar Description

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.

90% of Post-Webinar Survey Respondents Rated This Webinar as Great to Excellent!

Join Julia Campbell, digital marketing strategist who has helped nonprofits build their online communities and raise thousands of dollars online, and learn how to attract new supporters by creating an army of storytellers to promote your nonprofit’s story online. 

Do you have great stories to tell but are not sure how and where to tell them? Do you have a number of supporters that could be engaged to spread the word about your nonprofit online, but you don’t know where to start?

Whether your nonprofit is large or small, has a huge online presence or is just starting out, you can create a system for storytelling and engaging storytelling ambassadors that will help attract new donors and build your online community - and we will show you how!  

Join this session to learn: 

  • How to incorporate data into storytelling
  • How to use visuals to enhance your nonprofit's stories
  • How to craft powerful calls to action at the end of each story
  • How to measure your results to ensure ROI (Return on Investment)
  • A step-by-step actionable plan to identify, recruit and train storytelling ambassadors for your nonprofit
  • A sample job description to use when recruiting Storytelling Ambassadors
  • How to engage and activate Storytelling Ambassadors using your nonprofit website, email newsletter, blog and social media channels
  • A checklist for the Storytelling Ambassadors Online Tool Kit
  • How to keep storytelling ambassadors motivated and engaged

Bonus Materials

  1. Storytelling Ambassadors Job Description template
  2. Storytelling Ambassadors Online Tool Kit checklist template
  3. Nonprofit Storytelling System Work Plan template
  4. 5 examples of nonprofit stories that compel people to give - video links
  5. A free 30-minute storytelling phone consultation
  6. The Slides and Webinar Recording

What Attendees Said about This Webinar

“Julia Campbell was a wonderful speaker and gave me a lot of valuable ideas! So glad I signed up for this webinar!”

Vanessa Stein, Toledo Community Foundation

“Clear and concise suggestions for making our specific story "sing" to our patrons!”

Maggie Pehrson, Showtunes Theatre Company

“Gave us inspiration for ways to tell our story better. Thank you!”

Meghan Horner, Utah Film Center

“Super useful primer on how we would think about and then recruit our online storytellers. This was a direction we already wanted to start moving in, so this was really useful for us!!”

Julia Wilson, OneJustice

"Everyone has a story.  All causes start with a story.  A story of need, a story of the passion to meet that need and the story of what happens when that need is met.  This webinar confirmed my passion of sharing the stories of families and how even the smallest success is cause for celebration.  Now I know how to take my passion for these stories and put them to work at fundraising.  Thank you." 

Linda LaPointe, Jericho

"I wasn't sure what I'd get out of it, but I was pleasantly surprised! I learned new approaches, strategies, and tactics that will certainly help our organization.”

John Cummings, MHRSWCC

“Very friendly and easy to follow along with the printed material.   A great wealth of information that was shared this afternoon.   Thank you!”

Heather Luciow, GRIT Program

“I have been attending quite a few webinars with different companies since I started my new job as ED of my small nonprofit. Some promise a lot, are expensive and you just get general advice (which you find plenty of on the web). I have attended two webinars at CharityHowTo so far and they exceeded my expectations. Presenters do a great job in involving and responding to the audience, they share great resources and bonus materials. You learn and can actually apply what you have learned to your case.”

Cinzia Perlingieri, CoDA

“The presenter provided helpful, relevant information in a positive yet clear way.  We're already implementing key takeaways!”

Stephen Lee, Phi Kappa Theta

“Very helpful knowledge, and practical application. Thanks for sharing!”

Emily Crisman, Boys and Girls Clubs of Oceanside

About the Expert
Julia Campbell is a digital marketing strategist and nonprofit technology evangelist, providing workshops,
webinars and trainings to nonprofit professionals in organizations of all sizes. 
Using social media, email, blogging and online fundraising platforms, Julia has a long history of helping nonprofits find success online. After 10 years in the nonprofit sector as a one-woman development director and marketing shop, she founded J Campbell Social Marketing, a boutique digital marketing agency based in Beverly, MA. She has been featured on Maximize Social Business,, MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community. Her blog was named one of the Top 150 Nonprofit Blogs in the world and she is included in the Top 40 Digital Strategists in Marketing for 2014


If You Register and Cannot  Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.

Your Expert Is a CharityHowTo Approved Trainer

Upcoming Live Webinars

Webinar Date Webinar Start Time Occupancy
Thursday, January 24th, 2019 1:00 PM (Local/EST) / 1:00 PM (EST) Still Available
Wednesday, January 30th, 2019 3:00 PM (Local/EST) / 3:00 PM (EST) Still Available

A unique registration is required for each computer.