Get Ahead of the Curve: How to Build Your Best-Ever Year-End Campaign

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.

Does the phrase "year-end campaign" already make your stomach drop a little? Are you bracing for another December spent piecing together appeals at the last minute, chasing down impact stats, and hoping you somehow hit your goal by New Year's Eve? 

You're not alone. Most nonprofit professionals know a year-end campaign needs real planning, but by the time fall arrives, program demands take over and campaign planning quietly slides to the bottom of the list — until it's suddenly too late to do it well.

Join Kelly McLaughlin for this 90-minute interactive webinar where we'll show you step-by-step how to build a multi-channel year-end campaign now, while you still have the runway to do it right. You'll discover the exact goal-setting formula, channel mix, and storytelling approach that will activate your community; you’ll figure out what is worth doing and what you can skip; and walk away with a proven framework that turns your biggest fundraising push of the year into a calm, well-managed campaign instead of a scramble.

At the end of this webinar, you'll have a clear roadmap and week-by-week timeline to launch a year-end campaign that raises more, with far less stress.

During This Nonprofit Webinar, You Will Learn:

• How to set a realistic year-end fundraising goal using a simple growth-rate calculation — even if this is your first-ever campaign — and figure out weekly targets to track progress
• How to choose the right mix of channels (email, direct mail, social, phone, peer-to-peer, events) for your organization's size, and connect them into one cohesive campaign hub
• How to build out a full campaign timeline, from pre-launch donor cultivation through launch, through December 31, and into January to include stewardship
• How to find and tell stories that show real impact, features a clear need, and reinforces your organization's values, instead of positioning your org as the hero
• How to write fundraising copy that converts with SMART asks, the "laws of attraction" that make donors actually read your appeal, and formatting that survives a reader who only skims the first line and the P.S.
• How to build in course-correction checkpoints from the start, so a slow week in December is a minor adjustment instead of a five-alarm fire
• How to close out the campaign with a stewardship and thank-you plan that sets up an even stronger ask next year

You’ll Get These BONUS Materials:

1. A "Do the Math" Goal-Setting Workbook (calculate your campaign goal in minutes)
2. A Multi-Channel Campaign Timeline template (map your emails, mail, social, and calls week by week, starting in November)
3. A Pre-Launch Donor Cultivation To-Do List
4. The Webinar Slides
5. The Webinar Recording

About Your Topic Expert:

Kelly McLaughlin is specifically qualified to teach this webinar because:

1. She's built year-end campaigns for multiple clients that measurably increased donor retention — proof that a well-planned campaign doesn't just raise money once, it keeps donors coming back.
2. One of those campaigns doubled the prior year's results with that exact same donor audience — no bigger list, no bigger budget, just a stronger plan.
3. As founder of From Scratch Fundraising, she specializes in building individual giving programs from the ground up for small, mission-driven nonprofits — the kind without a dedicated development department or a big year-end budget.
4. Her professional roots are in community organizing, which shapes a year-end approach built on real donor relationships, not just a December ask.
5. She's raised over $1 million annually for niche foreign policy advocacy work, and works primarily with advocacy, policy, and systems-change organizations — groups with missions that are hard to message and require strong, strategic messaging approaches.

Kelly has seen firsthand what separates a year-end campaign that quietly underperforms from one that doubles results: the plan you build now, before December ever arrives. This webinar hands you that plan.

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.