Data-Driven Storytelling: How to Incorporate Impact Metrics into Your Nonprofit Marketing (Recording)

  • Duration
    90 Minutes
  • Author
    Lauren Vanderpool
  • Course Level
  • Year Created
  • CFRE Approved
    1.50 Points


Data-Driven Storytelling: How to Incorporate Impact Metrics into Your Nonprofit Marketing (Recording)

View this 90-minute action-packed webinar recording to learn how to practically incorporate your organization’s impact metrics into your marketing strategy. Impact metrics are the numbers and measurements your organization tracks to determine what changes are occurring over time.  These metrics, like activities, inputs (what you put in), outputs (what comes out), and outcomes (the results), are a strong way to demonstrate how valuable your organization is.

By the end of our recorded session, you will have a clear plan to turn data into meaningful marketing tools for your organization’s stakeholders (donors, volunteers, board members, etc.).

During This Nonprofit Webinar Recording, You Will Learn:

  • Understand why “impact” is so critically important
  • How to define “impact” for nonprofit organizations
  • How to develop a Theory of Change logic model
  • How to capture impact metrics for your organization
  • How to incorporate impact metrics into your marketing collateral
  • How to combine impact metrics and stories of transformation
  • How to report impact metrics to your organization’s stakeholders (donors, volunteers, employees, board members, etc.)

You’ll Get These BONUS Materials:

  1. Ebook: 8 Reasons to Measure Your Organization’s Impact
  2. Theory of Change Logic Model Worksheet
  3. Mock Impact Report Template/Example
  4. The Webinar Slides 
  5. The Webinar Recording 

About Your Topic Expert:

Lauren is specifically qualified to teach this webinar because she:

  1. Has over a decade of experience with nonprofit organizations and rigorous research focused on program evaluation and impact measurement.
  2. Has helped organizations of all sizes develop systems to capture data, analyze findings, and report organizational impact in a clear and compelling manner back to donors and other stakeholders.
  3. Has a deep understanding of the research theory behind impact measurement as well as the practical implications for day-to-day operations, marketing, and development within nonprofit organizations. 

Lauren is the Co-founder and Chief of Research and Operations at Social Impact Solutions. She believes that all too often, organizations are under-resourced and settle for suboptimal systems and outcomes. Lauren is extremely passionate about helping nonprofit organizations succeed by adopting best practices to enhance organizational growth, reach, and overall impact. Lauren has a background in public health and research. She leverages over a decade of experience working for nonprofits, consulting with nonprofits, and evidence-based research to help organizations better understand how they can measure their impact and communicate this information to stakeholders in a clear and compelling manner. If you need help measuring and/or marketing your organization’s impact, Lauren and the Social Impact Solutions team are eager to serve you.

 For more on nonprofit dashboards and reporting, check out these webinars.

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