The Awesome Ask: How to Approach Your Donors for Gifts in a Way That's Comfortable and Effective! (Recording)

  • Duration
    90 Minutes
  • Author
    Brian Saber
  • Course Level
  • Year Created
  • CFRE Approved
    1.50 Points


Top Rated

A Whopping 98% of the People Who Attended This Nonprofit Webinar Rated It As Great to Excellent!

Asking for charitable gifts in person is the most effective fundraising you can do.  Research of non-profits shows that 75% of all in-person asks of individuals result in a gift.  Those are incredible odds.

It’s also the most challenging fundraising you will do, and you need the understanding and tools to do it comfortably and effectively.

Brian Saber, one of the foremost experts in the field, will show you how to use your personal Asking Style every step of the way to from identifying the best prospects for you to soliciting them for quality gifts.

The Asking Styles, developed by Brian Saber’s company, Asking Matters, are a revolutionary way for everyone – staff and volunteers alike - to learn how to fundraise in a way that suits their personality and takes into account their strengths and challenges.

What You Will Learn from this Recorded Nonprofit Webinar

  • Identify your Asking Style and use it to your advantage
  • Identify the prospects you are most suited to solicit
  • Develop your personal case for support
  • Get prepared to ask
  • Set up your meetings effectively
  • Understand your role as an asker
  • Employ a simple conversation structure that will make your asks work
  • Follow up after the ask

You’ll Get These BONUS Materials:

  1. Anxiety/Excitement Worksheet
  2. Making the Case: A 15-Minute Exercise
  3. Step-by-Step Asking Plan Worksheet
  4. Brian’s Top Ten Ways to Get Started Asking
  5. An Intentional Conversation Outline
  6. Responding to Resistance to Meeting

** Extra BONUS: The  Asking Matters’ eBook – “Top Ten Tips on How to Ask for Donations” **

What Attendees Said about This Nonprofit Webinar:

“Excellent webinar! I came away feeling empowered and with a deeper understanding of how to leverage my own asking style.”

Suzanne Fratschko Elliott, Brain Tumour Foundation of Canada

“The presenter's knowledge on the subject of "The Art of the Ask" was in-depth and he was able to make personal connections to the material. His personal stories made me feel more at ease with the thought of asking for donations and knowing that everyone is not always a "rain-man".”

Rehka Suryanarayana,  It's A Sensory World

“I appreciated the presenter's heart, transparency and honesty in the ask.  I think the relationship is the most important piece and we can't neglect that.  It was evident he felt the same way.”

Audra Norman, Lifeline Christian Mission

“This was a fantastic webinar that I am hopeful will help me to elevate my effectiveness as a gift officer to the next level!  The insights will prove invaluable. 

 Thank you!”

Lisa Smith, Shriners Hospitals for Children

“I've been an ED for over 20 years and I love working with donors, pride myself on being talented at it, yet I found this webinar extremely helpful; plan to implement a number of the concepts shared right away!”

Melissa Lukin, Rebuilding Together Peninsula

“I very much liked how the presenter shared who they are, their skill set (positives and negatives) and walked us through what is needed to accomplish the task of  building the relationship to make the ask doable!”

Darlene Doucot

“Brian Saber is very knowledgeable and engaging. He has good advice that is easy to follow. He demystifies the process of how to make the ask.”

Lauren Landorf

“This webinar helped me, as an introvert with anxiety about donor meetings, to feel more confident and recognize the types of donors to approach and the method that best suits my personality.”

Kathe Dalgleish, Huntington Society of Canada

“As a new member of a nonprofit startup, this webinar was incredibly helpful.  I really appreciate the step-by-step approach to preparing for and making the ask, the explanation of the different asking styles, and the reminders that sharing the vision is key.”

Alejandra Marchosky

“Excellent information, well presented in an easy to understand format, with appeal to all levels.”

Jillian Baker, Hartford Symphony Orchestra

About Your Topic Expert

President of Asking Matters, has raised hundreds of millions of dollars over 30 years by personally soliciting thousands of donors, coming to understand the art of the ask in a way that few people do. Because of his remarkable experience in asking, Brian has been able to break down the process of asking to its fundamental components, making simple what for many seems daunting. He knows how to persist through his own anxieties, remembering again and again that his success as a fundraiser makes a corner of the world a better place.

Brian has worked in social service, education, and the arts, raising money for his alma mater, Brandeis University, Northwestern University Settlement, and The Children’s Brain Tumor Foundation, among others. He is currently a consultant to various organizations around the country and presents, trains, and writes on fundraising and the art of the ask. Recent clients include the Archdiocese of Los Angeles, the U.S. Olympics Committee, the St. Louis Planned Giving Council, Volunteers of America, the Utah Society of Fund Raisers, and the Salvation Army National Resource Development Conference.

For more on nonprofit donor relations and aquisition check out these webinars.

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