New! How to Use Today’s Donor Mindset to Strengthen Your Monthly Giving Program

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides, and Bonus Materials

We all feel the tension, don’t we?

Donors still care. They still want to give.

But generosity is declining. Retention is fragile. And monthly giving—while full of promise—often underperforms expectations.

So what’s really going on?

The answer isn’t that donors are disengaged.

It’s that they’re uncertain.

That’s according to the recent study, The Average American Donor, from Gray Matter Research & Consulting. 

They’re unsure where to give.

Unsure who to trust.

Unsure if their gift will actually make a difference.

And if we don’t address that uncertainty directly, no amount of better copy, better design, or better campaigns will fix the problem.

That’s exactly what this webinar is designed to do.

Join us for this 90-minute nonprofit webinar where we’ll unpack key insights from the study to better understand today’s donor mindset—and how to align your monthly giving strategy with it.

By the end of this session, you will not only understand why donors hesitate—you’ll have a clear, practical roadmap for how to acquire more monthly supporters and retain them longer by building confidence, clarity, and commitment into very part of your program.

During This Nonprofit Webinar, You Will Learn:

• How to correct the “generosity perception gap” that causes donors to believe they’re already giving enough—and how to reframe your messaging to reopen growth
• How to reposition monthly giving from a “convenience option” to a confidence-building decision that directly addresses donor uncertainty
• How to design a monthly giving acquisition strategy that reduces overwhelm, builds trust, and helps donors confidently say “yes”
• How to make monthly giving the default—not the upgrade—so more donors naturally choose ongoing support
• How to move donors to the “Retention Point” faster by increasing meaning, clarity, and personal investment
• How to retain monthly donors by interpreting impact—not just reporting it—so they continue to believe their giving matters

You’ll Get These BONUS Materials:

1. New: Monthly Giving Messaging Framework (Fill-in-the-Blank Guide)
   A practical template to help you rewrite your monthly giving positioning around clarity, confidence, and purpose.
2. New: 90-day Monthly Donor Journey Map
   A 3-month guide to accelerate emotional connection and long-term commitment
3. New:  Acquisition Message Audit Checklist
   A simple tool to evaluate whether your current campaigns reduce donor uncertainty—or unintentionally increase it.
4. New:  Retention Point Scorecard & Behavioral Signals Dashboard
   A framework to help you identify when donors are becoming deeply committed—and where you may be losing them.
5. New:  Executive Brief: The Donor Mindset Shift
   A concise summary you can share with leadership or your team to align everyone around this strategy.
6. The Webinar Slides 
7. The Webinar Recording 

About Your Topic Experts:

Scott Veigel is a nonprofit marketing and monthly giving strategist who has spent his career working in donor acquisition, retention, and sustainer programs at both large and small nonprofit organizations. Throughout his work, he has focused on building donor experiences, improving monthly partner retention, and helping organizations better understand the people who support their mission. 

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials