Recorded Webinar

Instagram for Nonprofits 201: A Step-by-Step Guide to Using Instagram for Raising Awareness and Money for Your Cause - Intermediate/Advanced Techniques (Recording)

Price: 59.99
Author: Julia Campbell
Duration: 90 Minutes
Course Level: Intermediate
Year Created: 2018
CFRE Approved: 1.50 Points

Instant Access! Recorded Webinar Description


A Whopping 90% of the People Who Attended This Webinar Recording Rated It As Great to Excellent!

Join Julia Campbell, a nonprofit marketing strategist who has successfully helped dozens of nonprofits use Instagram in their nonprofit marketing and online fundraising efforts and learn how to effectively use Instagram to accomplish your goals.  

Instagram is used by 48.8% of brands—a number that is expected to rise to 70.7% by the end of 2017.

With hundreds of thousands of brands, nonprofits, and organizations creating accounts on Instagram, how can your nonprofit cut through the clutter and stand out?

In this webinar recording, we will walk you step-by-step through actionable ways to improve your Instagram profile, how to use Instagram to promote your online fundraising campaigns, and how to create the best types of Instagram posts that increase awareness, raise money, and build an engaged following of supporters and fans.

You will leave with lots of ideas and tactical action steps for using Instagram in your next online fundraising campaign.   

During This Webinar Recording You Will Learn:

  • How to improve and optimize your nonprofit Instagram profile to make it easier for your supporters to find and follow you

  • How to get more followers on Instagram

  • How to write an Instagram post that drives people to take an action

  • How to promote your nonprofit’s fundraising message using quality posts, including photos, captions, and videos

  • How to use video on Instagram

  • How to increase your exposure and your followers with a targeted hashtag strategy

  • How to use Instagram’s new Stories feature to showcase your mission and impact

  • How to use Instagram contests to build your following and increase engagement

  • How to drive donations using Instagram’s new ad platform

  • 5 actionable ways to use Instagram to raise money that you can implement today - using examples from small and mid-size nonprofits!

  • A review of some free and low-cost tools that nonprofits can use to create great visuals and graphics to post on Instagram

  • A review of some free and low-cost scheduling and measurement tools to build your following and easily measure your nonprofit’s results on Instagram

Bonus Materials

  1. Hashtag Guide: The Best Nonprofit Hashtags on Instagram

  2. 10 Examples of Great Nonprofit Instagram Accounts e-book

  3. Free & Low-Cost Instagram for Nonprofits Tools Checklist

  4. 6 Types of Stories You Should Be Telling on Social Media e-book

  5. The Ultimate Guide to Nonprofit Social Media Graphics e-book

  6. The Nonprofit Guide to Instagram Stories  

  7. The Webinar Slides 

**NOTE: This session is for nonprofit staff who already have created and started using an Instagram account, but want to learn proven tips and strategies to get better results. To sign up for a free account, download the Instagram mobile app from iTunes or Google Play on a mobile device. AND, be sure to have your mobile device and Instagram login information handy during class!  **

Whether your nonprofit is large or small, has a huge online presence or is just starting out, we will show you how to use Instagram to connect with donors, tell powerful stories, and raise awareness about your cause.  

What Attendees Said about This Webinar Recording:

“Julia Campbell, an engaging speaker, guides you step by step through Instagram advanced with compelling content and suggestion.  Comprehensive downloads amplify the learning experience. You won't get lost or disappointed after the Webinar, because she has a Closed Facebook group for follow-up in communications/marketing/social media fields.  I viewed another Webinar by Julia Campbell and knew I had to enroll in this Instagram webinar.”

Karen Kubulak, Director MarCom National Ass'n of the Holy Name Society 

“I received full value for my investment.  I learned valuable information for my non -profit, that I definitely did not previously possess!”

Lauren Cotter, Epilepsy Foundation of Northern California

“This webinar gave us some incredible jumping off points and inspiration to take our Instagram account to another level.”

Sean Mcdowell

“This webinar was a great opportunity to get a high volume of information in one place.”

Sarah Wyer, Maryland Humanities

“This webinar was very informative and gave lots of recommendations for programs that will help make our charities presences more impactful!”

Tatiana Clay, Sweet Relief

“The webinar was a great way for me to get focused on re-engaging with Instagram, excellent tips, good coverage and great resources for follow up.”

Gielis, Mothers Out Front

“I thought I was going to get a simple "blow by blow" from this webinar. What I got was great examples and real suggestions that I could apply to my work. Thank you for a truly enjoyable experience!”

John Cummings

“The Instagram Webinar was educational, relevant and included ways to strategically implement a social media campaign. I would definitely recommend this class.”

Karen Starkey, Girl Scouts Hornets’ Nest

“I've used Instagram personally for several years now, but I've had trouble wrapping my head around how to use it for my nonprofit. Julia's webinar opened up possibilities for our organization, and gave a helpful framework and strategy for taking our account to the next level!”

Jacqueline Meyer, Cincinnati Youth Collaborative

“It was informative and gave good new ideas to promote awareness, have good content that reaches the right audience, and raise donor numbers.”

Jessica Chow

About the Expert

Julia Campbell is a digital marketing strategist and nonprofit technology evangelist, providing workshops, webinars and trainings to nonprofit professionals in organizations of all sizes.

Using social media, email, blogging and online fundraising platforms, Julia has a long history of helping nonprofits find success online. After 10 years in the nonprofit sector as a one-woman development director and marketing shop, she founded J Campbell Social Marketing, a boutique digital marketing agency based in Beverly, MA. She has been featured on Maximize Social Business,, MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community. Her blog was named one of the Top 150 Nonprofit Blogs in the world and she is included in the Top 40 Digital Strategists in Marketing for 2014

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