Instagram for Beginners: How to Get Set Up and Start Your Nonprofit Using Instagram the Right Way (Recording)

  • Duration
    90 Minutes
  • Author
    Julia Campbell
  • Course Level
  • Year Created
  • CFRE Approved
    1.50 Points


Instagram for Beginners: How to Get Set Up and Start Your Nonprofit Using Instagram the Right Way (Recording)
Top Rated
play Video

A Whopping 90% of the People Who Attended This Nonprofit Webinar Rated It As Great to Excellent!

Whether your nonprofit is large or small, we will show you how to set up an Instagram account for maximum success and use it to raise awareness about your impact and to connect with your supporters online.

Join Julia Campbell, a nonprofit marketing strategist who has successfully helped dozens of nonprofits use Instagram in their nonprofit marketing and online fundraising efforts, and learn how to set up and start using Instagram for your nonprofit.  

Instagram is growing rapidly, with one-third of online adults reporting that the use Instagram!

Instagram use among small and mid-size nonprofits is increasing, but very few set up and start using their accounts properly right out of the gate.  

In this webinar recording, we will walk you step-by-step through the steps required to create a dynamic presence on Instagram, actionable ways to grow your followers, and specific methods to get more engagement when you are just starting out.

You will leave with lots of ideas and tactical action steps for setting up your account and getting started on Instagram, the right way!

What You Will Learn from this Recorded Nonprofit Webinar

  • How to get started using Instagram Business Tools (it’s free and gives you some different, useful features as compared to the personal, individual Instagram account)
  • How to set up a dynamic nonprofit Instagram profile that will make it easier for your supporters to find and follow you
  • How to update your Instagram profile
  • How to write a compelling bio that will get clicks to your website
  • How to choose a perfect Instagram profile picture for your account
  • How to get started using hashtags to promote your posts and get more engagement
  • How to conduct research and find out what other nonprofits and industry leaders are posting
  • How to post your first photo and write a great caption
  • How to promote your Instagram account to your supporters to get more followers
  • How to find other relevant accounts to follow

You’ll Get These BONUS Materials:

  1. Instagram for Nonprofits Business Profile Checklist
  2. 10 Examples of Great Nonprofit Instagram Accounts e-book
  3. The Essential Guide to Instagram for Small Nonprofits e-book
  4. The Slides 

What Attendees Said about This Nonprofit Webinar:

“It felt like I was learning in an engaging format - like hearing a friend share tips over a cup of coffee.  Julia was very real, pausing to go to a link she recalled - that felt authentic, not like she was reading off a set of ppt slides that I could read for myself.  That engagement makes a big difference!”

Kim Atchley, Spartanburg Academic Movement

“I am so glad that I did this webinar and learned so much. The instructor was very engaging and kept me interested the whole time and did an amazing job. Thank you so much!”

Viveca Lohr, Meals On Wheels of the Monterey Peninsula

“Julia Cambell's webinars never disappoint. She's so smart and thorough. I learn so much from her sessions, as I have with all of the sessions I have taken with CharityHowTo. I was initially hesitant to drop money on webinars, but these have been so useful that their impact far outweighs their cost. Thank you CharityHowTo!”

Tim Errickson 

“It is clear that Julia knows her subject well and enjoys sharing what she has learned. Her presentation was chatty, warm and personable, yet completely professional in terms of content. A winning combination!”

Ellen Pasternack

“I can't wait to start updating our Instagram account using the information provided!”

Tracy Ramirez, Coastal Bend Community Foundation

“Honestly I was pleasantly surprised by how much I learned on this webinar. I thought it would be a bit remedial since we use Insta a lot for our non-profit, but I learned a lot to make our account better.”

Mandy Weissmann, The United States Pony Clubs, Inc.

“Good format for building our knowledge base.  fast paced with lots of clear guidance.”


"A great introduction to creating a business profile for nonprofits! The why's and the why-not's were addressed with a deep understanding of the types of issues nonprofits typically face."

Amelia Reidler

“This webinar was great! I learned so much and was following along until I got trapped in my phone attempting to do all the things I was learning. I am super thankful for the supplemental material because maybe I am old school but nonetheless having something to refer back to and share with colleagues is very beneficial.”  

Leon Willis

“Very informative, especially for someone new to Instagram. Nice to have takeaways to apply immediately on the job.”

Anne Baliva, Sports Turf Canada

“Even as an avid Instagram user for personal reasons, I learned so much on the professional uses of it.”

Amtheyst Floyd, Michigan Nonprofit Association

About Your Topic Expert

Julia Campbell is a digital marketing strategist and nonprofit technology evangelist, providing workshops, webinars and trainings to nonprofit professionals in organizations of all sizes.

Using social media, email, blogging and online fundraising platforms, Julia has a long history of helping nonprofits find success online. After 10 years in the nonprofit sector as a one-woman development director and marketing shop, she founded J Campbell Social Marketing, a boutique digital marketing agency based in Beverly, MA. She has been featured on Maximize Social Business,, MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community. Her blog was named one of the Top 150 Nonprofit Blogs in the world and she is included in the Top 40 Digital Strategists in Marketing for 2014.

For more on nonprofit social media, check out these webinars.

Live Webinar Attendees

How many people will be attending the webinar?

Note: An attendee is required for each computer viewing the webinar

Live Webinar Attendee