How to Write an Awesome Annual Report With Gratitude and Impact (Recording)

  • Duration
    90 Minutes
  • Author
    Denisa Casement
  • Course Level
  • Year Created
  • CFRE Approved
    1.50 Points


How to Write an Awesome Annual Report With Gratitude and Impact (Recording)
Top Rated


A Whopping 90% of the People Who Attended This Nonprofit Webinar Rated It As Great to Excellent!

Too often, we publish annual reports that are too long and too full of data people don’t want or need. An awesome Annual Report focuses on the heart of the mission showing how giving impacts the people and communities you serve.  Donors, volunteers, grant makers, and other key stakeholders want to know the results of your work. They want to know their investments make meaningful change in real people’s lives. During this webinar, Denisa will show you how to craft an annual report that will inspire and engage your donors.

What You Will Learn from this Recorded Nonprofit Webinar

  • Annual Report:  Basic Elements
  • How to Organize Your Project Team & Timeline
  • How to Engage Your Audience:  Storytelling and Gratitude
  • Using Design Basics to Engage Readers
  • How to Use Infographics for Impact
  • Creating a Meaningful Call to Action
  • Publication Options:  Print and Online

This Webinar Recording is Perfect for You, If…

  • You’re tired of writing a 15 page+ annual report every year.
  •  Your donors don’t read your annual report.
  •  You need to make your annual report more appealing to current and potential donors.
  •  You want an update on best practices for a donor-centered annual report.

You’ll Get These BONUS Materials:

  1. Sample Annual Reports in multiple formats
  2. Annual Report:  Essential Elements
  3. Annual Report: Do's & Don'ts Checklist
  4. Annual Report Online Resources
  5. Webinar recording and slides

 What Attendees Said about This Nonprofit Webinar:

“This webinar really gives bang for your buck with all the information covered and the additional materials provided. I will be sharing with my team as we plan our next annual appeal!”

Danielle Castillo, Enlace Comunitario

“After writing annual reports for nearly ten years, I finally now have a "how-to" roadmap for building them with more engaging and necessary content. Thank you!”

Judy Macke

“We've been wanting to create meaningful annual reports that move beyond the traditional encyclopedic approach. Thank you, Denise Casement, for demystifying this process and offering clear guidance on how to achieve this goal.”

Lyz Soto, Hawai’i Council for the Humanities 

“I got so much more than I imagined! Very thorough webinar and it inspired me to think in new and exciting ways about the kind of impact report we can produce! Highly recommended!!!”

Donna Fletcher, The Albert Baker Fund

“Denisa was very thorough in this upbeat and energetic webinar on a topic that many might otherwise find overwhelming. This webinar had something for everyone, and I can't wait to bring many of these talking points to our executive team as we write our first annual report! - Thank You!” 

Angela Gelso, The Shield Institute

“This was the BEST annual report webinar I've ever taken!  The advice was spot on and lots of examples provided to support what the presenter was saying.  I was engaged the entire time!”

Cheryl Kauffman, Woods

“This webinar was great, especially as someone writing, designing and publishing an annual report for the first time. I definitely came away with a solid toolkit and inspiration to tackle this task.”

Adrienne Gagnon, DownCity Design

“This webinar provided a useful guide for creating an Annual Report that will help our customers gain a better understanding of our mission. The presenter gave concrete examples of dos and don'ts and provided a roadmap for creating an Annual Report from start to finish.”

Jay Peters, Coquitlam Public Library

“Presenter was really easy to listen to - and gave great examples. This is my first CharityHowTo webinar and I will definitely be back.”

Aimee Tilley, Liberty Hospital

“I've done several annual reports for different organizations, and this webinar was a great resource with information I hadn't considered before. Having the supplemental materials and resources was also a big plus.”

Stephanie Skordas, Ready for School, Ready for Life

“This was a very helpful and insightful webinar.  There are valuable templates and resources. Great key messages such as show the mission with authentic, compelling, emotional stories, photos, and quotes, thank the donors. Make the donor the hero.  Various types and lengths of annual reports for different years.  I am sure I will use this information often.”

Michaela Bisanz, Lumen Christi Catholic Community 

“We're getting ready to tackle our first annual report and the team was feeling very overwhelmed. Denisa broke it down into manageable chunks and gave great advice on storytelling. Feeling inspired now!”

Deanna Verbouwens, MedicAlert Foundation

“Absolutely worth the time! The presenter was knowledgeable, engaging, and shared excellent resources. By the end, I was eager and ready to create an Annual Report with gratitude and impact!”

Tina Burnell, Supporting Heroes

“The presenter was knowledgeable and enthusiastic!  I thought the slides and PowerPoint were excellent, providing lots of tools and resources. I got excited just listening to the presenter and I feel more confident in getting started on our first annual report. I got started late so I missed her name - she was great!”

Lorenia Marquez, PBRCADA

“This webinar was chock full of information and the instructor was super engaging and fun. I have worked on several annual reports within my organization and I still learned so much! I am very excited to comb through all of the resources and slides from the presentation.”

Shakira Gantt, The Georgia Avenue Family Support Collaborative

About Your Topic Expert:

Presented by International Nonprofit Consultant and Coach Denisa Casement, CFRE. Denisa has 21 years experience in nonprofit leadership, strategy, multi-channel marketing, and donor-centered communications to drive retention and growth. She is founder and CEO of The Casement Group, an international team of experts focused on helping nonprofits grow sustainable fundraising with donor-centered communications, superior donor care and measuring what matters.

Denisa and her team take pride in their reputation for practical, real-world implementation driven by their years of “boots on the ground” experience. Denisa is an international presenter and experienced trainer. Her teaching ranges from the Fundraising Certificate in Ireland to direct marketing boot camps, masterclasses, and webinars. She has led donor-centered fundraising programs and teams across 7 countries, most recently managing an international team across four continents, from her home base in Tucson, Arizona.

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