How to Write an Awesome Annual Report With Gratitude and Impact

  • Duration
    90 Minutes
  • Author
    Denisa Casement
  • Course Level
  • Year Created
  • CFRE Approved
    1.50 Points



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How to Write an Awesome Annual Report With Gratitude and Impact
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If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides, and Bonus Materials.

A Whopping 94% of the People Who Attended This Nonprofit Webinar Rated It As Great to Excellent!

Too often, we publish annual reports that are too long and too full of data people don’t want or need. An awesome Annual Report focuses on the heart of the mission showing how giving impacts the people and communities you serve.  Donors, volunteers, grant makers, and other key stakeholders want to know the results of your work. They want to know their investments make meaningful change in real people’s lives. During this webinar, Denisa will show you how to craft an annual report that will inspire and engage your donors.

What You Will Learn from this Live Nonprofit Webinar

  • Annual Report:  Basic Elements
  • How to Organize Your Project Team & Timeline
  • How to Engage Your Audience:  Storytelling and Gratitude
  • Using Design Basics to Engage Readers
  • How to Use Infographics for Impact
  • Creating a Meaningful Call to Action
  • Publication Options:  Print and Online

This Webinar is Perfect for You, If…

  • You’re tired of writing a 15 page+ annual report every year.
  •  Your donors don’t read your annual report.
  •  You need to make your annual report more appealing to current and potential donors.
  •  You want an update on best practices for a donor-centered annual report.

You’ll Get These BONUS Materials:

  1. Sample Annual Reports in multiple formats
  2. Annual Report:  Essential Elements
  3. Annual Report: Do's & Don'ts Checklist
  4. Annual Report Online Resources
  5. Webinar recording and slides

What Attendees Said about This Nonprofit Webinar:

“WOW, we learned so much and are grateful for the download materials and resources.  You have so much knowledge - thank you for sharing!”

Page Van Amson, Needham Community Council

“Denisa's webinar on creating an annual report took a complex issue and broke it down into doable pieces. Lots of tips and resources were provided as well.  I feel better prepared to discuss this with our Board of Directors as we plan for the 2021 report.”

Wendy Bourgault, Our Little Roses

“The presenter did a fantastic job addressing the needs of various sized organizations as she offered examples and solutions to annual report questions.”

Jeannine Hogue, Palisades Episcopal School

“Excellent information for someone who has full responsibility for a first annual report and zero experience in producing an annual report!”

Judy Telge, Coastal Bend Center for Independent Living

“Denise was fantastic. I loved all the well-thought-out examples she provided and the specific reasons why she included them. I got a lot of good learning out and feel more confident to do the annual report!”

Fran Sheff-Mauer, Stars of HOPE

“The great tips and tools gained were shared by an enthusiastic and knowledgeable expert in the field.  I can't wait to get to work on our annual report!!”

Cerina Mariano, The Pacific Island Health Officers Association

“This session was put together extremely well. I consider myself a novice in the digital marketing space. Denisa was incredible in her presentation and depth of knowledge. This was one of the few webinars that has left me feeling totally capable of implementing the suggestions. Keep up the great work!”

DeAmo Murphy, Opportunity Resource Fund

“This webinar was extremely informational and engaging. I started out not knowing exactly what to do because I have not prepared an annual report before. I want the report to be engaging and convey the really story of our school, which opened during the pandemic. Also, I want to build authentic and lasting donor relationships. This is the reason I registered for this webinar. I am very pleased and was jotting down ideas as Denisa was speaking and going through the slides.”

Valencia Wood, The Mandala School

“This webinar really gives bang for your buck with all the information covered and the additional materials provided. I will be sharing with my team as we plan our next annual appeal!”

Danielle Castillo, Enlace Comunitario

“After writing annual reports for nearly ten years, I finally now have a "how-to" roadmap for building them with more engaging and necessary content. Thank you!”

Judy Macke

“We've been wanting to create meaningful annual reports that move beyond the traditional encyclopedic approach. Thank you, Denise Casement, for demystifying this process and offering clear guidance on how to achieve this goal.”

Lyz Soto, Hawai’i Council for the Humanities 

“I got so much more than I imagined! Very thorough webinar and it inspired me to think in new and exciting ways about the kind of impact report we can produce! Highly recommended!!!”

Donna Fletcher, The Albert Baker Fund

“Denisa was very thorough in this upbeat and energetic webinar on a topic that many might otherwise find overwhelming. This webinar had something for everyone, and I can't wait to bring many of these talking points to our executive team as we write our first annual report! - Thank You!” 

Angela Gelso, The Shield Institute

“This was the BEST annual report webinar I've ever taken!  The advice was spot on and lots of examples provided to support what the presenter was saying.  I was engaged the entire time!”

Cheryl Kauffman, Woods

“This webinar was great, especially as someone writing, designing and publishing an annual report for the first time. I definitely came away with a solid toolkit and inspiration to tackle this task.”

Adrienne Gagnon, DownCity Design

About Your Topic Expert

Presented by International Nonprofit Consultant and Coach Denisa Casement, CFRE. Denisa has 21 years experience in nonprofit leadership, strategy, multi-channel marketing, and donor-centered communications to drive retention and growth. She is founder and CEO of The Casement Group, an international team of experts focused on helping nonprofits grow sustainable fundraising with donor-centered communications, superior donor care and measuring what matters.

Denisa and her team take pride in their reputation for practical, real-world implementation driven by their years of “boots on the ground” experience. Denisa is an international presenter and experienced trainer. Her teaching ranges from the Fundraising Certificate in Ireland to direct marketing boot camps, masterclasses, and webinars. She has led donor-centered fundraising programs and teams across 7 countries, most recently managing an international team across four continents, from her home base in Tucson, Arizona.

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