How To Sell Event Sponsorships - A Step By Step Guide (Recording)

  • Duration
    90 Minutes
  • Author
    Joe Waters
  • Course Level
  • Year Created
  • CFRE Approved
    1.50 Points


How To Sell Event Sponsorships - A Step By Step Guide (Recording)
Top Rated
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A Whopping 95% of the People Who Attended This Nonprofit Webinar Rated It As Great to Excellent! 

Have your previous efforts to find sponsors for your events fallen flat? Are you hoping to start the year with a big event sponsorship win? CharityHowTo can help!

Knowing how to get sponsors for an event can be hard for many nonprofits because they haven’t learned to find them the right way. Event sponsorship is sales, not philanthropy. You have to know how and what to sell - and it’s not a mention in your gala program book.

Join Joe Waters, a nationally recognized expert on event sponsorship and building win-win partnerships with businesses, as he shares tips and tactics for how to get sponsors for an event for your nonprofit. Joe will solve your toughest corporate sponsorship challenges!

What You Will Learn from this Recorded Nonprofit Webinar

  • How to find your first or next event sponsor
  • What event sponsors want and look for
  • How to organize your event sponsorship materials
  • How to structure event sponsorship levels and pricing
  • How to deliver an event sponsorship pitch that seals the deal

You’ll Get These BONUS Materials:

  1. A sample email that will land you a meeting
  2. An event sponsorship viability worksheet
  3. 4 examples of event sponsorship packages
  4. An overview of the sponsorship process from beginning to end
  5. The webinar recording & slides

What Attendees Said about This Nonprofit Webinar:

“I am actually relatively experienced in corporate sponsorship and partnership development, but I still gleaned a ton of great insight, especially in how to offer more exciting benefits to potential sponsors, and where to focus my time when approaching corporate partners. Great webinar!”

Alex Dapkewicz, Diakon

“Joe provided some very valuable information to help me with the steps in obtaining more sponsorships.  Not just any type of sponsorship but quality sponsorships that can take our events to the next level.”

Elouise Nathaniel

“This webinar was very useful in determining the direction in which to go and the weight to place on sponsorships especially as a small organization.”

Michele Williams

“Extremely productive webinar, not just rhetoric about the subject. Outlined steps easily and pertinent to all types of events.”

Carol Cavell, Trees Indiana

“This webinar was very informative, and there were great ideas presented on how to generate sponsorships for our upcoming 1st Annual Fundraiser.”

Tony Altman, Phoenix House Florida

“Our event has never had sponsors before.  After this webinar, I am ready to put together a sponsorship committee and get going!”

Deborah Prior

“Really helped clarify the charity vs marketing sponsorship concept.  I often forget that Sales is sales is sales....”

Cheryl Blalock, Lamplighters Music Theatre

“As a person who is starting in the sponsorship world, this webinar motivated me to be creative. If you are stuck, it gives you ideas and materials you can use to move forward.”

Adrian Vasquez, El Concilio Kalamazoo

“I have decades of experience in the nonprofit arena. However, I'm new to the development world. Joe's webinar was perfect. It built on the knowledge I already have about nonprofits and provided a great foundation on mission and marketing sponsorships. I would highly recommend this nonprofit webinar.”

Kym King, American Leadership Forum - Houston/Gulf Coast Chapter

“Joe Waters is very knowledgeable about the world of sponsorships and how it can translate into marketing possibilities.  He shared valuable information throughout an engaging presentation! Thanks, Joe!”

Sharon Satterwhite, Patriot Paws

“Joe gave a wonderful seminar that explained the basics of event fundraising that could be applied to all size nonprofit organizations looking to broaden and deepen their sponsor base for events. I loved the interactive aspects of the webinar, like the polls. Joe was a great moderator...personable, informative, professional and entertaining. Thank you.”

Craig Smith, St. Paul’s Senior Service

“Joe Waters is clearly knowledgeable in the area of sponsorships. My organization is new to this idea and we have a lot to learn. This webinar was an excellent start to learning various aspects of engaging potential sponsors. Loved the "uncover" vs. "discover" method. Thanks!” 

Michelle Barrentine

“I have attended a lot of webinars, but this one was the best ever!”  

Shirley West, Asante Africa Foundation

"Joe is awesome, insightful, and helpful for nonprofits to create a successful event and marketing sponsorship benefits package and strategy!"

Andrea Croak, MAB Community Services

"Joe has a proven track record of success in this area and I enjoyed hearing tips of ways to increase our sponsorships."

Christine Stoltzfus, Good Samaritan Services

"Not sure if it is the Boston accent or his quick rate of speech, but Joe is very engaging. The 90-mins fly-by as all of the material is extremely applicable and informative. Am hoping to encourage my other team members to also take this nonprofit webinar in the future. Now to just try and get our Executives to take time to discuss forming our Foundation's Board!"

Taylor Stevens, CMG Financial

"Joe was outstanding. I am ready to immediately apply his practical knowledge and insight to my next event."

Shavonn Richardson, Think and Ink Grant Consulting™

"Joe is such a knowledgeable and engaging presenter! This information and all the downloadable materials were incredibly useful! This nonprofit webinar will definitely help me push to the next level as a fundraiser."

Taryne Moore, Urban Initiatives

About Your Topic Expert

Joe Waters is a nationally recognized writer, speaker, and consultant on sponsorship and win-win partnerships with businesses. His popular blog, Selfish Giving, has been showing businesses and nonprofits how to raise money and change the world since 2004. Joe spent 20 years in the nonprofit sector fundraising with local, regional and national businesses and has raised millions of dollars through sponsorship and cause marketing. Whether you’re seeking sponsors for a gala, walk, golf tournament or any other kind of event, Joe has your covered! He’s an energetic and entertaining speaker and you’re sure to love his charming Boston accent!

For more on nonprofit events, check out these webinars.

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