If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.
Is your nonprofit sitting on the sidelines while other organizations raise thousands of dollars every month with Facebook and Instagram advertising? Whether you’ve never advertised on Facebook and Instagram before or you’ve advertised in spurts but didn’t see the results you were looking for, this session will equip you to add the Facebook Ad Manager platform to your fundraising toolbelt. At the end of this 90-minute webinar, you will know how to design and optimize a Facebook and Instagram ad campaign that raises awareness and dollars for your cause—with minimal oversight required.
Caroline Fothergill is a marketing and communications strategist with 10 years of experience in the nonprofit sector. She knows what it’s like to be a marketing and communications team of one, and remembers feeling overwhelmed by all of the digital marketing tools and terminology! Now, having delivered many successful digital advertising for nonprofits, Caroline promotes Facebook and Instagram ads as one of the most effective advertising methods for fundraising.
During This Live Nonprofit Webinar You Will Learn:
- How to design a Facebook and Instagram ad campaign with donations as your goal
- How to build custom audiences, including Lookalike and retargeting audiences
- How to set your campaign to “auto-optimize”
- How to monitor your campaign while it’s running
- Tips for effective campaign tracking
- Tips for designing ads and landing pages that convert
Caroline Fothergill is uniquely qualified to teach this webinar because:
- Caroline has designed and executed Facebook & Instagram ad campaigns for statewide, national, and international nonprofit clients across a range of cause areas, including environmental conservation, public health, and human rights.
- Caroline’s ad campaigns for nonprofit clients have seen Returns on Ad Spend as high as 10:1 ($10 raised for every $1 spent) and click-through rates as high as 17%!
- Caroline has been in your shoes. She remembers what it’s like to be a nonprofit marketing and communications team of one and is eager to teach you how to set up ad campaigns that require minimal oversight.
- Caroline helps organizations of all sizes embrace digital marketing best practices and use their resources thoughtfully to bring in new fans and funds.
You’ll Get These BONUS Materials:
- Facebook & Instagram Ad Campaign Set-Up Checklist
- Guide to Writing Compelling Ads for Fundraising
- Presentation Slides and Webinar Recording
About Your Topic Expert
Caroline Fothergill lives in an RV and travels the U.S. while helping nonprofits bring in new fans and funds with strategic marketing and communications. As a consultant and freelancer, she supports organizations across a range of cause areas with marketing and campaign strategies, rebrands, website redesigns, copywriting, SEO, and digital advertising. She has served nonprofits agency-side as a marketing strategist at Mighty Citizen, and in-house when she led the marketing and communications department at public health nonprofit It’s Time Texas. She holds a master’s degree in marketing from the University College Dublin’s Graduate Business School and a bachelor’s degree in communication studies from Emerson College. She is also a proud native Vermonter and AmeriCorps alum. You can follow Caroline’s travels and fall in love with her adopted dog Grizzly at outrightravel.com and @outrightravel on Instagram!
If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.
