How To Create A Social Media Content Strategy That Converts (Recording)

  • Duration
    60 Minutes
  • Author
    Dana Snyder
  • Course Level
  • Year Created
  • CFRE Approved
    1.00 Points


How To Create A Social Media Content Strategy That Converts (Recording)
play Video

Ever find yourself staring at your computer screen wondering what to post on social media? What should the caption be? Will this generate engagement? What channel should I post this on?

Having a strategic social media content plan is key to raise brand awareness, build meaningful relationships with supporters, and cultivate new donors. 

Our website and social media channels are our storefronts. 

When you go to make a decision on a purchase, where to eat, where to travel...where do you go? Online.

91% of executives anticipate their organizations' social media marketing budget will increase over the next three years. (Sprout Social) We need to lean into social media marketing by investing in the staff and resources to be successful.

Join Dana Snyder for a 60-minute recorded non profit training course where you’ll walk away feeling confident and ready to create a social media communications plan with a content strategy that converts.

During This Social Media for Nonprofits Training You Will Learn:

  • How to align social media metrics with your nonprofit's goals
  • How to create a platform-specific content strategy
  • How to create content themes for captions and media
  • How to create a compelling caption
  • Why engagement matters and how to outline an engagement plan of action
  • How to create a content strategy surrounding a campaign
  • Helpful tools and resources to use when creating content

You’ll Get These BONUS Materials:

  1. 5-Day Content Plan Toolkit
  2. Social Media Metrics Map
  3. The Webinar Slides
  4. The Webinar Recording

What Attendees Said about This Nonprofit Webinar:

“This webinar was inspirational and easy to follow along.”

Michelle Carlson, Lansing Art Gallery & Education Center

“The webinar was very helpful and Dana had great tips to help boost our social media!”

Jessica Ledford, Council on Adolescents

“The presenter is clearly skilled in her knowledge and expertise of social media and had tons of practical, ready to apply tools.”

Belle Alvarez, Heart of Dance

“Clear and to the point, didn't feel overwhelmed with information”

Stephen Ross, Texans For Safe And Drug-Free Youth

“I left the webinar feeling energized and ready to take my organization's social media strategy to the next level!”

Jennifer Greenberg

“Dana was so knowledgeable in how to help nonprofits maximize their social media and web presence. Thank you!”

Kim Moneymaker, Goochland Free Clinic & Family Services

“Great content and the speaker was fantastic! I look forward to sharing the tips I learned with the rest of my team.”

Katie Gimenez,  Plano Chamber of Commerce

“I am super pleased with my Webinar with Dana Snyder on social media strategies for non profits. She unveiled lots of points of interest to explore as well as addressing and questions I had prior to the webinar and during. I’m super excited to share what I learned with my team and apply it to our strategy!”

Jessica Sims, Workmatters

“The host was very knowledgeable and interacted well with the viewers that asked questions.”

Steven Chernutan, Brandon Hall School

“A great webinar to learn about having a nonprofit communications plan that includes a strategic social media content tactic to increase brand awareness, build meaningful relationships, cultivate new donors, and show appreciation to existing donors and volunteers.”

Katia Monatalvo, Elica Health Centers

“I thought this nonprofit course was super helpful. We actually talked about the topic. I often find that social media classes end up talking about beginner topics but NOT THIS ONE! So helpful and engaging. I am pivoting my social media strategy beginning immediately.”

Sarah Barlament, Avondale House

The webinar was so helpful and engaging. It exceeded my expectations and I love that there were bonus materials included and I got to join a great Facebook group. So worth the price! 

Katrina Wynne, Palm Beach Symphony

About Your Topic Expert:

Dana Snyder is an entrepreneur, digital strategist, and passionate conscious consumer. She founded Positive Equation in 2017 with a focus on helping nonprofits cultivate passionate online audiences of donors, partners, and advocates using social media. 

Currently based in Atlanta, Dana has worked with Movember, Dress for Success, USTA, Honest Company, Sports Illustrated, American Idol, The Global Foodbanking Network, The Gary Sinise Foundation, LA84 Foundation, and many more on their digital strategies.

Dana is a member of the Purpose Collaborative, an invitation-only, global group of 40+ boutique firms, consultancies, and subject matter experts, all passionate about social purpose.

Dana graduated with a Bachelor’s Degree in Advertising and Public Relations from the University of Central Florida.  

Check out our other nonprofit webinars on Social Media.

Live Webinar Attendees

How many people will be attending the webinar?

Note: An attendee is required for each computer viewing the webinar

Live Webinar Attendee