How to Create a Powerful Case for Support: The Must-Have Fundraising Publication for Every Nonprofit (Recording)

  • Duration
    90 Minutes
  • Author
    Robin Cabral
  • Course Level
  • Year Created
  • CFRE Approved
    1.50 Points
  • Get certified!


How to Create a Powerful Case for Support: The Must-Have Fundraising Publication for Every Nonprofit (Recording)

How to Create a Powerful Case for Support: The Must-Have Fundraising Publication for Every Nonprofit

If you want to raise money, you need a written Case for Support. It is that simple. The Case for Support is one of the first things you should do when you form your organization. Without one, you won’t be able to raise the funds needed to meet your cause’s mission. It is that critical for any fundraising plan.  

This recorded webinar will help you craft a powerful and persuasive Case for Support that will help your fundraising raise, even more, contributed income by pulling your stakeholders together and calling them to take action urgently. You'll learn one of the most important fundraising skills from this fundraising for nonprofits course.

We spend countless hours creating a fundraising plan, crafting donor communication pieces ranging from direct mail appeals, to website copy, to major gift brochures, but rarely do we ever sit down and carefully craft our messaging that outlines to a donor why we need their donations. Far too many organizations lack a Case for Support or have one that is out-of-date or lackluster.

A Case for Support is the foundational document for all of your fundraising efforts both capital and annual. It outlines the how and why behind your need for philanthropic contributions, as well as what makes you so unique and your cause so urgent. With one, you can watch your organization’s revenue skyrocket because of urgent donor calls to action based on messaging that resonates with their values.

By participating in this nonprofit fundraising training you’ll learn:

  • How to recognize the importance of the Case for Support in fund development
  • How to define key terms and concepts central to your Case for Support development
  • How to answer the questions that donors will ask
  • How to organize the components of your nonprofit’s Case for Support document
  • How to have the most impact with your Case for Support
  • How to draft your Case for Support
  • How to establish the process for your Case for Support development and oversight


  •  Knowing what makes your organization unique and how to package that for your donors
  • Raising more revenue because you have outlined clear and emotional calls to action
  • Maximizing your effectiveness through having consistent and compelling messaging
  • Using key messaging consistently throughout your organization so that everyone shares the same “elevator pitch”
  • Engaging your donors in your organization by using your Case for Support as a tool to build stronger donor relationships

During this 90-minute recorded webinar, you will get all of the tools and step-by-step instructions needed to create a compelling Case for Support.

A good Case for Support, used across your whole fundraising program, ensures that everyone - from the Chair of your Board to the person who answers the phone - is clear about the organization’s messaging. It calls donors to action and shows them why they should care so that they can make a real difference about issues that matter to them.

You’ll Get These BONUS Materials:

  1. Fundraising Cycle Diagram
  2. Internal Case for Support Sample
  3. Case Statement Sample
  4. Marketing Brief Concept Sample
  5. Marketing Brief Concept Resource
  6. Case Expression/External Case for Support Sample
  7. Mission Statement Sample
  8. Case for Support Articles
  9. The Webinar Slides

With twenty-five years of experience, Robin teaches the exact steps that she has used throughout her career to become highly impactful as a fund development professional and, now, as a successful consultant progressively seeking new opportunities and growing her business.

Today, through her consultative practice, Robin and her team serve as interim development staff for a wide range of organizations. And, she is on a mission to provide the tools that development professionals need to advance nonprofit missions forward toward their vision and goals.

About Your Topic Expert:

Robin is specifically qualified to teach this webinar because:

  1. Has over my 25-year career, and has held numerous positions
  2. Has Written dozens of capital, endowment, and organizational Cases for Support
  3. Holds an MA in Philanthropy and Fund Development from St. Mary’s University of Minnesota
  4. CFRE – Certified Fundraising Executive who holds the body of knowledge to run large campaigns

Robin L. Cabral is a Certified Fund Raising Executive (CFRE) with over 25 years of experience. Robin has raised millions of dollars assisting nonprofit organizations as a development professional, overseeing all aspects of fund development, from annual funds to capital campaigns and donor communications.

Robin obtained a Bachelor of Arts degree in sociology from the University of Massachusetts Dartmouth and a Master of Arts in Philanthropy and Fund Development from Saint Mary’s University of Minnesota. She currently holds the designation of Certified Fund Raising Executive (CFRE) and is a graduate of Leadership Southcoast (2010).

Robin is an active member of the Association of Fundraising Professionals (AFP) and adheres to the AFP Code of Ethical Principles and Standards of Professional Practice. She has served on the board of AFP-RI and the National Catholic Development Conference Planning Committee and Professional Development Committee. She has been a conference presenter, workshop leader, roundtable leader, moderator, and facilitator, and was an AFP-RI Conference Planning Committee Co-Chair. She is also an AFP Master Faculty Trainer.

In 2012, Robin launched Development Consulting Solutions to provide outsourced fund development consulting services and interim fund development staffing. She works with small to mid-sized nonprofits throughout the Northeastern United States and beyond.

What Attendees Said about This Nonprofit Webinar:

“This is a great overview of the "why, what, and how" of a case for support for people who are relatively new to fund development and marketing/communications.”

Brian Edwards, Partners in Schools

"How to Create a Powerful Case for Support" is one of the best webinars I have ever seen. Robin Cabral has so much information and provided clarity on the entire process of writing a Case for Support. I'm shocked that so many non-profits don't have a written Case for Support. Thank you for the wealth of knowledge!”

Katie Keith, Zephyr Point Presbyterian Conference Center

“I really needed to refresh my learning ahead of working on my organization's case for support annual review, and I found this session extremely helpful. I have become "unstuck" and my head is now brimming with ideas and next steps. I stopped attending webinars for some time, because I wasn't finding them useful nor was I learning much. This webinar has renewed my faith. Thank you!”

Funmi  Vogt, The Literacy Lab

“Very helpful information and the presenter was engaged with all of the attendees which was great!”

Megan Angstadt, ASK Childhood Cancer Foundation

“The webinar "How to Create a Powerful Case for Support" was so helpful in defining exactly what I need for a dynamic and living Case for Support. I especially like the information on exactly how to get started rather than be so overwhelmed you put it off for another day.  Thank You!”

Joyce Knight, Catholic Charities

“I was enlightened by the importance of having a case of support and liked that I was given the tools, and direction, of how to get started.”

Cynthia Sucich, The INN

“Very helpful for the beginner who has no idea what a Case for Support is, what it should contain and how you can utilize it.”

Erin Acheson, Arapahoe Philharmonic

“Lots of great information on what needs to be in the different case statements.”

Tina MacFarlane, YWCA Peterborough Haliburton

“The webinar clarified the difference between a Case for Support versus a Case Statement.”

Linda Jones, North Carolina Wesleyan College

“The information provided helped me immensely.” 

Michelle DuBord, Waukesha County Community Foundation

Check out our other nonprofit webinars on donor relationships and acquisition here.

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