How to Create a Powerful Case for Support: The Must-Have Fundraising Publication for Every Nonprofit

  • Duration
    90 Minutes
  • Author
    Robin Cabral
  • Course Level
  • Year Created
  • CFRE Approved
    1.50 Points



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How to Create a Powerful Case for Support: The Must-Have Fundraising Publication for Every Nonprofit

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides, and Bonus Materials. 

Introductory Price! Only $67

If you want to raise money, you need a written Case for Support. It is that simple. The Case for Support is one of the first things you should do when you form your organization. Without one, you won’t be able to raise funds needed to meet your cause’s mission. It is that critical for any fundraising plan.  

This webinar will help you craft a powerful and persuasive Case for Support that will help your fundraising raise even more contributed income by pulling your stakeholders together and calling them to take action urgently. You'll learn one of the most important fundraising skills from this fundraising for nonprofits course.

We spend countless hours creating a fundraising plan, crafting donor communication pieces ranging from direct mail appeals, to website copy, to major gift brochures, but rarely do we ever sit down and carefully craft our messaging that outlines to a donor why we need their donations. Far too many organizations lack a Case for Support or have one that is out-of-date or lackluster.

A Case for Support is the foundational document for all of your fundraising efforts both capital and annual. It outlines the how and why behind your need for philanthropic contributions, as well as what makes you so unique and your cause so urgent. With one, you can watch your organization’s revenue skyrocket because of urgent donor calls to action based on messaging that resonates with their values.

By participating in this live nonprofit fundraising training you’ll learn:

  • How to recognize the importance of the Case for Support in fund development
  • How to define key terms and concepts central to your Case for Support development
  • How to answer the questions that donors will ask
  • How to organize the components of your nonprofit’s Case for Support document
  • How to have the most impact with your Case for Support
  • How to draft your Case for Support
  • How to establish the process for your Case for Support development and oversight


  •  Knowing what makes your organization unique and how to package that for your donors
  • Raising more revenue because you have outlined clear and emotional calls to action
  • Maximizing your effectiveness through having consistent and compelling messaging
  • Using key messaging consistently throughout your organization so that everyone shares the same “elevator pitch”
  • Engaging your donors in your organization by using your Case for Support as a tool to build stronger donor relationships

During this 90-minute interactive workshop, you will get all of the tools and step-by-step instructions needed to create a compelling Case for Support.

A good Case for Support, used across your whole fundraising program, ensures that everyone - from the Chair of your Board to the person who answers the phone - is clear about the organization’s messaging. It calls donors to action and shows them why they should care so that they can make a real difference about issues that matter to them.

You’ll Get These BONUS Materials:

  1. Fundraising Cycle Diagram
  2. Internal Case for Support Sample
  3. Case Statement Sample
  4. Marketing Brief Concept Sample
  5. Marketing Brief Concept Resource
  6. Case Expression/External Case for Support Sample
  7. Mission Statement Sample
  8. Case for Support Articles
  9. Webinar Recording and Slides

With twenty-five years of experience, Robin teaches the exact steps that she has used throughout her career to become highly impactful as a fund development professional and, now, as a successful consultant progressively seeking new opportunities and growing her business.

Today, through her consultative practice, Robin and her team serve as interim development staff for a wide range of organizations. And, she is on a mission to provide the tools that development professionals need to advance nonprofit missions forward towards their vision and goals.

What Attendees Said about This Nonprofit Webinar:

“This is a great overview of the "why, what, and how" of a case for support for people who are relatively new to fund development and marketing/communications.”

Brian Edwards, Partners in Schools

"How to Create a Powerful Case for Support" is one of the best webinars I have ever seen. Robin Cabral has so much information and provided clarity on the entire process of writing a Case for Support. I'm shocked that so many non-profits don't have a written Case for Support. Thank you for the wealth of knowledge!”

Katie Keith, Zephyr Point Presbyterian Conference Center

“I really needed to refresh my learning ahead of working on my organization's case for support annual review, and I found this session extremely helpful. I have become "unstuck" and my head is now brimming with ideas and next steps. I stopped attending webinars for some time, because I wasn't finding them useful nor was I learning much. This webinar has renewed my faith. Thank you!”

Funmi  Vogt, The Literacy Lab

“Robin was very engaging and made sure that participants understood the concepts throughout the course. Her samples were great and helped to bring life to the topic.”

Jennifer Buell

“Very helpful information and the presenter was engaged with all of the attendees which was great!”

Megan Angstadt, ASK Childhood Cancer Foundation

“The webinar "How to Create a Powerful Case for Support" was so helpful in defining exactly what I need for a dynamic and living Case for Support. I especially like the information on exactly how to get started rather than be so overwhelmed you put it off for another day.  Thank You!”

Joyce Knight, Catholic Charities

“The presenter was very engaging and allowed questions during the presentation and then incorporated those questions into their presentation. I felt as if I was having a one-on-one meeting with her. Very very helpful.”

Kimberly Cross

“I was enlightened by the importance of having a case of support and liked that I was given the tools, and direction, of how to get started.”

Cynthia Sucich, The INN

“Very helpful for the beginner who has no idea what a Case for Support is, what it should contain and how you can utilize it.”

Erin Acheson, Arapahoe Philharmonic

“Lots of great information on what needs to be in the different case statements.”


“The webinar clarified the difference between a Case for Support versus a Case Statement.”

Linda Jones, North Carolina Wesleyan College

“The information provided helped me immensely.” 

Michelle DuBord, Waukesha County Community Foundation

About Your Topic Expert

Robin L. Cabral is a Certified Fund Raising Executive (CFRE) with over twenty-five years of experience and millions of dollars raised assisting non-profit organizations as a development professional, overseeing all aspects of fund development from annual funds to capital campaigns to donor communications. 

Educationally, Robin has obtained a Bachelor of Arts degree in Sociology from the University of Massachusetts Dartmouth, and a Masters of Arts in Philanthropy and Fund Development from Saint Mary’s of Minnesota. She currently holds the designation of Certified Fund Raising Executive (CFRE) and is a graduate of Leadership Southcoast (2010).

Robin is an active member of the Association of Fundraising Professionals (AFP) and adheres to the AFP Code of Ethical Principles and Standards of Professional Practice. She was on the board of AFP-RI, was a recent AFP-RI Conference Planning Committee Co-Chair, and is also an AFP Master Faculty Trainer. Robin has served on the AFP International Education and Training Committee. She currently serves as a member of the AFP International Fundraising Effectiveness Project (FEP) Committee. She has served on the National Catholic Development Conference (NCDC) Planning Committee and the Professional Development Committee, and she has been a conference presenter, workshop leader, roundtable leader, moderator, and facilitator. Robin has served on numerous boards and committees of organizations, including her role as past-president of her local Rotary Club, as well as other professional associations.

In 2012, Robin started Development Consulting Solutions that provides outsourced fund development consulting services and interim fund development staffing. Robin works with small to mid-sized nonprofits throughout the Northeastern U.S. and beyond.

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If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides, and Bonus Materials.

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