• The Action Principle of fundraising

• Abstract offers:  why they don’t work and how to make it specific

Step 2: Cost: How much you’re asking the donor to give

• How to turn complex programs into simple solutions

• How to ask the right amount for every donor, no matter their giving level

Step 3: Impact: How to help the donor be thrilled to give

• The art of the (charitable) deal

• The “first step” principle

• Leverage: the magic ingredient that always improves results

Step 4: Urgency: Why the donor should give now, not later

• Situational urgency

• Time urgency

• Scarcity

• When “too urgent” can kill fundraising

Step 5: Putting it all together: make-or-break X-factors for offers

• Brand

• Emotion

• Relevance

• Simplicity

Examples of great and not-so-great offers from the real world

• Stealing smart vs reinventing the wheel

• The importance of a good defense

Bonus Materials

1. Offer report card -- handy self-diagnostic

2. Insider “Cheat Sheet” on how to make your offers unrestricted (accountant approved!)

What Attendees Said about This Webinar Recording:

“Wonderful examples from "real life," and great opportunities for brainstorming!  Could definitely have expanded this topic into a longer session!”

Jenny Slater, Guardian Angel Medical Service Dogs Inc.

“Liked the case studies. The information was basic (as marketed) but was full of helpful reminders for experienced marketers.”

Jan Dobson, Florida Institute of CPAs

“Training was great!  We feel we can use this training to go to next step of Donor Fundraising.”

Anna Johnson, Rogue River Watershed Council

“Helpful, concise information and food for thought on how to create effective messaging.”

Jackie Guild, Executive Director, Chesapeake Legal Alliance.

“I left this webinar with a stockpile of ideas and an exciting new approach to asks (and a new set of numbers to crunch too). I am looking forward to putting the "offer" into practice and measuring its success.”

Michelle Soverino, Egan Maritime Institute

“Jeff is knowledgeable, amiable, and organized with excellent material.  The only problem is that now is that it's up to me to find time to use it the way it deserves!

Adam Sacks, Biodiversity for a Livable Climate

“This webinar was great! Jeff speaks in a way that is easy to understand. He broke things down so that a beginner fundraiser could understand, but he does not come off as condescending to an experienced fundraiser. There are a lot of good examples as well. It was extremely helpful.”

Olivia Moran, American Society for Surgery of the Hand

“Practical advice from someone who knows how to do it. 90 minutes that will change your success in fundraising.”

Gary Conner, White Pony Express

“This was a fantastic webinar! Mr. Brooks is very knowledgeable and presents the information in a way that is very easy to follow and digest. Looking forward to putting the things I learned to work for our organization!”

Michelle Chavarin, Soldiers’ Angels

“This webinar was very engaging and thought-provoking.  We will definitely use this information going forward.”

Barbara Goliday, Joe’s Movement Emporium

Jeff Brooks has served the nonprofit community for more than 25 years, working as a writer and creative director on behalf of large and small nonprofits, including CARE, St. Jude Children's Research Hospital, Dana-Farber Cancer Institute, World Vision, Feeding America, Project HOPE, and dozens of urban rescue missions and Salvation Army divisions.  He has planned and executed hundreds of campaigns in direct mail, print, radio, the internet, and other media that have motivated millions of donors to help make the world a better place.  

He blogs at futurefundraisingnow.com, and is the author of three books: The Fundraiser's Guide to Irresistible Communications, The Money-Raising Nonprofit Brand, and How to Turn Your Words into Money. He lives in Seattle.