If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.
Is email an integral part of your overall fundraising apparatus? Would you like to…
- Grow your email subscriber list?
- Increase your open rates?
- Boost your click through rates?
- Convert more subscribers into donors?
Then this 90-minute nonprofit webinar is for you!
Email marketing should be a vital part of your organization’s fundraising portfolio. Join fundraising and marketing expert Ephraim Gopin and learn the steps to follow from properly onboarding new subscribers to eventually asking them for a donation. You’ll learn best practices, get expert advice and receive useful tips that you can implement right away.
In just 90 minutes you will have the knowledge necessary to create, execute and manage an email marketing program which gets results, helps your organization raise awareness, educate the public and build relationships with subscribers so your organization can fundraise and service more people in your community.
Ephraim Gopin is uniquely qualified to teach this webinar because he has spent the last two decades helping nonprofits raise more money using marketing tactics and strategies aimed at connecting and building relationships. His email marketing efforts have helped nonprofits double the average sector open rate, triple website traffic via email and raise more money year over year.
Ephraim has held leadership positions with small and midsize organizations, as well as a global family foundation. He has taught hundreds of fundraisers and leaders how to onboard new subscribers successfully and started them down the path of converting subscribers into donors.
During This Nonprofit Webinar You Will Learn:
- How to onboard new subscribers via your website
- How to determine how many fields your subscription form needs
- How to create a call-to-action that encourages signups
- How to recruit new subscribers via your online donation page
- How to show gratitude on your website to new subscribers
- How to welcome new subscribers via email
- How to personalize welcome emails and start building the relationship from email #1
- How to write subject lines that increase your open rate
- How to play design golf
- How to find content that boosts your click-thru rate
- How to measure the success of your emails
- How to avoid mistakes and how to fix an email oopsie
- How to make the ask- and how not to
You’ll Get These BONUS Materials:
- Email onboarding checklist: What you need on your website to encourage more signups
- Ideas tip sheet: What content to consider including in your e-newsletters
- Crisis communications: 5-step plan for dealing with email oopsies
- The Webinar Slides
- The Webinar Recording
About Your Topic Expert:
Ephraim Gopin spent almost two decades in the nonprofit sector wearing all the hats: CEO, fundraiser, alumni director, grant writer, event organizer, marketing and communications director. This included three years as communications director for a global family foundation, transforming them into a thought leader and positioning them as the leading voice in the global Jewish world on their key advocacy issue, the full inclusion of people with disabilities into society.
Ephraim founded his own agency, 1832 Communications, to help nonprofits use smart marketing to build relationships and raise more money so more people can be helped. 1832 partners with nonprofits to craft strategies which upgrade their online presence, boost their email marketing, improve their marketing collateral and strengthen their overall fundraising and marketing efforts.
Ephraim is the publisher of the popular daily e-newsletter Your Daily Dose of Nonprofit and the host of the Your Weekly Dose of Nonprofit podcast.
In his spare time, Ephraim is a new recipe cooker, 80s pop music master, a vocal and lifelong fan of Boston sports teams, a puzzle doer and a Looney Tunes lover. Ephraim is the proud father of three young adults, all of whom enjoy road trips with their dad but disapprove of how he takes selfies.
If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.
