Stop Fundraising Alone: Build a Community Campaign That Actually Works (Recording)

You work incredibly hard to keep your mission moving forward. But when it comes to fundraising, many  nonprofits are doing it alone — making all the asks, running all the campaigns, chasing all the donors. What if it didn't have to be that way?

Grassroots fundraising turns that model on its head. Instead of your organization carrying the entire weight, you activate your community to fundraise alongside you — deepening engagement, bringing in new donors, and building the kind of momentum that no single direct mail piece can replicate.

This isn't a complicated, expensive strategy. It's about starting where you are, with the people you already have — and giving them the tools and the invitation to be part of something bigger.

During This Nonprofit Webinar Recording, You Will Learn:

• How to assess whether your community is ready to fundraise on your behalf — and what to do if you're not quite there yet
• How to design and launch a peer-to-peer fundraising campaign from the ground up, including digital tools that make it easy for your supporters to raise money in their own networks
• How to recruit your "First Five" — the initial fundraising champions whose early momentum sets the tone for your entire campaign
• How to find a compelling rallying point — a campaign concept, event, or challenge that gives your community something meaningful to rally around
• How to identify joint fundraising opportunities with mission-aligned organizations so you can share resources, grow your donor pool, and reduce costs
• How to measure and celebrate your grassroots campaign results so you can refine your approach, celebrate community wins, and keep donors coming back year after year

You’ll Get These BONUS Materials:

1. Peer-to-Peer Fundraiser Toolkit Template: A ready-to-customize toolkit you can hand directly to your fundraising champions.
2. Grassroots Campaign Planning Checklist: A step-by-step checklist covering everything from identifying your rallying point and recruiting your First Five to launching your campaign and tracking results. Check it off as you go!
3. Community Readiness Assessment: A simple self-assessment tool to gauge whether your community is primed for peer-to-peer fundraising — and a guide for what to focus on if you need to build more engagement first.
4. "First Five" Fundraiser Recruitment Script: A word-for-word outreach script for identifying and inviting your first cohort of community fundraisers — so you can build early momentum before your campaign even launches.
5. The Webinar Slides
6. The Webinar Recording

About Your Topic Expert:
Kelly McLaughlin | Founder, From Scratch Fundraising

Kelly McLaughlin is specifically qualified to teach this webinar because:

• She is a former community organizer who has spent her career activating communities to drive change — long before she applied those skills to fundraising.
• She has personally run successful peer-to-peer and grassroots fundraising campaigns, including a capital campaign that raised $100,000 in $250 increments via P2P fundraising and a community event that quadrupled its prior fundraising record just two weeks into the campaign.
• She is the founder of From Scratch Fundraising, a consulting practice specializing in helping small nonprofits build sustainable, community-centered individual giving programs using a grassroots approach.
• She hosts the Fridays 4 Fundraising podcast, delivering weekly practical guidance for small nonprofit fundraisers.

Kelly McLaughlin is the founder of From Scratch Fundraising, a solo consulting practice dedicated to helping small and emerging nonprofits build individual giving programs that are sustainable, mission-aligned, and deeply community-rooted. Before launching From Scratch Fundraising, Kelly spent years as a community organizer and nonprofit fundraiser — work that instilled in her a firm belief that the most powerful fundraising doesn't come from slick campaigns or chasing big donors, but from the relationships we already have. Her services include one-on-one consulting, group coaching, and fractional Director of Development support. Kelly speaks nationally on fundraising strategy, grassroots fundraising, and preventing nonprofit burnout, and brings her signature warmth — and a healthy dose of baking metaphors — to everything she teaches. This webinar reflects the heart of her work: helping nonprofit leaders see that their community is their greatest fundraising asset.