Get Ready for “Thankuary”: How to Thank Donors So They Really Feel Thanked - Donor Love Techniques that Work

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials 

We’re approaching the busiest fundraising time of the year. Just after that comes the biggest THANKING time of the year. When you thank your donors -- and thank them well -- you raise a lot more money throughout the rest of the year. That’s because successful fundraising is about building relationships. Donors who are properly thanked stay with you longer, are more likely to increase their giving, and more likely to tell others about you.

Discover the proven, practical steps to a thanking program that keeps your donors connected and satisfied, based on decades of experience and testing.

During This Nonprofit Webinar, You Will Learn:

Why thanking your donors -- and doing it well -- makes all the difference

• ​How the donor retention crisis is sinking many nonprofits, and how you can easily beat the trend.
• Your mother was right: “Thank you” is a magic phrase
• Fundraising is relationship building

​Acknowledging: The front line of great thanking

• How to acknowledge online giving
• How to acknowledge through the mail: all the things you must do

The surprising art of thanking donors so they’re eager to give again

• By phone
• Online
• Donor Milestones (this is mind-blowing!)
• Straight talk about asking while thanking
• Through the mail

Building the relationship beyond the thank-you: reporting back

• Newsletters
• Donor care letters
• Other thrilling ways of telling your donors they’re awesome

For donor-love ninjas: How to thank even while you’re asking

You’ll Get These BONUS Materials:

1. Samples of some all-star thank-you letters
2. Worksheet for creating excellent thank yous
3. Samples of well-built acknowledgment forms
4. Checklist: Critical things to remember when writing an acknowledgment or thank-you message
5. The Webinar Slides
6. The Webinar Recording 

About Your Topic Expert:

Jeff is specifically qualified to teach this webinar because:

1. Has been writing fundraising for more than 30 years: newsletters, direct mail, digital, broadcast ...
2. Was part of the team that researched and refined the first true donor newsletters back in the 1990s. Ask about the “Domain Formula.”
3. Is the author of 3 books on fundraising, Including The Fundraiser’s Guide to Irresistible Communications

Jeff Brooks has served the nonprofit community for more than 25 years, working as a writer and creative director on behalf of large and small nonprofits, including CARE, St. Jude Children's Research Hospital, Dana-Farber Cancer Institute, World Vision, Feeding America, Project HOPE, and dozens of urban rescue missions and Salvation Army divisions.  He has planned and executed hundreds of campaigns in direct mail, print, radio, the internet, and other media that have motivated millions of donors to help make the world a better place.

He blogs at futurefundraisingnow.com, and is the author of three books: The Fundraiser's Guide to Irresistible Communications, The Money-Raising Nonprofit Brand, and How to Turn Your Words into Money. He lives in Seattle.