New! How to Build a Clear Fundraising Measurement System from the Ground Up

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.

Knowing what to measure—and how to use it—is one of the biggest challenges in nonprofit fundraising. Many teams struggle with too many reports, unclear metrics, or dashboards that don’t actually support decision-making.

Join us for this 90-minute interactive nonprofit webinar where you’ll learn how to define the right fundraising KPIs, build simple reporting systems, and create dashboards that actually guide your strategy.

By the end of this session, you’ll have a clear measurement framework you can use to track progress, communicate results, and make more confident fundraising decisions.

During This Nonprofit Webinar, You Will Learn:

• How to define meaningful fundraising KPIs that align with your goals
• How to avoid tracking too many metrics that don’t drive action
• How to build a simple and scalable measurement framework
• How to structure reports that leadership and stakeholders actually understand
• How to design dashboards that highlight insights—not just data
• How to turn insights into immediate next steps for your team 
• How to connect donor segmentation to performance tracking
• How to use data to evaluate fundraising strategies and campaigns
• How to create a repeatable reporting process your team can maintain

You’ll Get These BONUS Materials:

1. Fundraising KPI Starter List
2. Sample Fundraising Dashboard Layout
3. Monthly Reporting Template
4. KPI Definition Worksheet
5. The Webinar Slides
6. The Webinar Recording

About Your Topic Expert:

Tammy Armstrong is specifically qualified to teach this webinar because:

1. She is a Power BI Certified data professional
2. She has led multiple efforts to determine KPI suites for a variety of teams
3. She has taught multiple seminars and webinars on data visualization and reporting best practices over the last 12 years
4. She specializes in nonprofit data strategy and reporting systems
5. She has helped organizations build dashboards and reporting systems that drive real decisions
6. She translates complex analytics into practical tools nonprofit teams can actually use

Tammy Armstrong is the owner of Little Data Solutions, where she partners with nonprofits to design clear, effective data systems. Her work focuses on helping organizations understand what to measure, how to measure it, and how to use that information to grow fundraising results and organizational impact.

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.