Free Nonprofit Webinar: Fundraising in the Time of Coronavirus: How to Manage and Modify Your Fundraising (Recording)

  • Duration
    60 Minutes
  • Author
    Jeff Brooks
  • Course Level
  • Year Created
  • CFRE Approved
    1.00 Points


Free Nonprofit Webinar: Fundraising in the Time of Coronavirus: How to Manage and Modify Your Fundraising (Recording)

Coronavirus most likely will hurt fundraising in the coming weeks and months.  Some of the damage is unavoidable. But not all of it. In fact, many of the most destructive and long-lasting impacts of the crisis are completely avoidable.  

This nonprofit webinar will help you separate the things you can’t control in this crisis from the things you can control. Knowing the difference -- and acting on it -- can help your organization.   

I’ve worked through every fundraising crisis of the last 30 years, including the Financial Crisis of 2008, the 9/11 attacks in 2001 (with the related anthrax scare), and more natural and manmade disasters than I can count.  And let me tell you this: When you approach the crisis in an eyes-open and no-panic way, you can get through it. In some cases, you can do some of the most effective fundraising of your career!

During This Nonprofit Webinar Recording You Will Learn:

  • How to assess your organization’s response to the crisis -- and how to communicate that to your donors in a compelling way.
  • How to make up for revenue lost due to cancellations (Canceling events, selling tickets etc).
  • How to empower and encourage your donors -- they are afraid too!
  • Most important: How to keep fear from overwhelming your organization’s future.

You’ll Get These BONUS Materials:

  1. The Webinar Slides 

What Attendees Said about This Nonprofit Webinar:

“It's so important that CharityHowTo is supporting the industry as a whole with these free webinars as it will help us all to cover and be a stronger community working together!”

Lynne Skromeda, Winnipeg Folk Festival

“Fundraising in the time of the Coronavirus: I needed to hear Be Bold. I needed to hear let the donors decide. I needed to hear how to imagine an ask which makes sense for an organization temporarily closed due to the epidemic. Thank you so much.”

Cheryl Lasher, Refugee and Immigrant Support Services of Emmaus

“We're an all-volunteer run national organization that serves families with disabled individuals all over the US. Offering the FREE webinar today gave us really useful info that we can use this week. We could not afford to pay for webinars to get us through the COVID-19 crisis. Thank you!”

Mary Gyori

“Thank you CharityHowTo for the free webinar on fundraising in the time of the Coronavirus. The information you provided seemed very valuable and will be helpful in navigating these next few months.”

Olivia Nagel, Whaley Children's Center

“I appreciate CharityHowTo offering professional speakers, valuable topics and the chance to earn CFRE credits during this time when we cannot attend in-person meetings and seminars. You will become an important go-to source for professional development! Sincerely”

Cynthia St George

“This webinar was very helpful and motivating in regards to how to approach fundraising during such a time of uncertainty.  Speaker was motivational and informative and this will be used to help our organization moving forward.  Thank you for what you are providing!”

Kara Huss, The William Mosing Center

“This was one of the best webinars I have attended recently. It was engaging, the presenter knowledgeable and comforting.” 

Jennifer Laurent,  Shriners Hospitals for Children

“This was wonderful general information and advice on how to navigate the Covid-19 crisis and work with it to maintain or increase revenue for non-profit organizations, whether they directly support those in need or not.”

Alice Reiner

“This CharityHowTo webinar supported my organization by confirming the necessary steps needed to sustain our mission! We are looking forward to turning some of these to-do items into action ASAP!”

Margot Piper, TreeFolks

“I needed an arsenal of fact regarding the ask and its appropriateness during COVID19 as well as messaging to take back to my board to convince them to move forward with fundraising. This provided exactly that!”


About Your Topic Expert:

Jeff Brooks, named "America's top fundraising writer" by the legendary Tom Ahern, has been serving the nonprofit community for more than 30 years. He has worked with organizations large and small around the world, and has served in many charity sectors, including international development, health organizations and hospitals, social services, faith-based, and arts and culture.  He blogs at the popular Future Fundraising Now blog and is the author of three books: The Fundraiser's Guide to Irresistible Communications, The Money-Raising Nonprofit Brand, and How to Turn Your Words into Money. He lives in Seattle.

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