Emotive Writing to Move Your Donor's Heart

The difference between organizations who stay top-of-mind and those who get forgotten is this…

It’s the communications that help supporters FEEL the work.

Writing that brings people close to real moments of change. Writing that sounds like a real person who cares (because that’s who you are!).

This is what emotive writing is all about. And you’ll learn this vital skill for fundraising in this course.

What happens when you sharpen your emotive writing skills?

Your supporters feel emotionally connected when they read your communications. They can tell a real person wrote this and they grow to trust you.

People look forward to reading more stories about your work, because they feel proud to be part of the mission.

You become the organization people think of first when they’re considering their giving.

You write with more confidence — knowing how to make your donor communications compelling and memorable.

And ultimately, you raise more funds!

This course includes: 

• Six focused video lessons (around 10 minutes each) with Madeleine Nance, Fundraising Copywriter & Messaging Strategist. Watch at your own pace and revisit whenever you need
• Five proven strategies to emotionally charge your fundraising copy — ready to apply to mail, email and social media appeals
• Techniques to make you stand out from every other organization
• Specific words and phrases that remind your supporters why they care and inspire them to give

Your Lessons

Lesson 1: Six reasons to appeal to people’s emotions

Lesson 2: Get the donor close to the impact

Lesson 3: How to inspire empathy

Lesson 4: How to use empowering language

Lesson 5: Storytelling tips

Lesson 6: How to talk about sensitive or heavy subjects

Bonus Materials Included

You'll receive a downloadable cheat sheet so the techniques you learn in your video lessons stay at your fingertips when you’re writing fundraising emails, letters, and social media posts.

About Madeleine

Madeleine is the founder of Kind Word, where she specializes in emotive messaging — a fundraising approach that helps nonprofits move beyond sounding like every other organization to connect deeply with donors. Through her course 'Emotive Writing to Move Your Donor's Heart' and copywriting for organizations globally, she trains nonprofit teams to write in ways that touch hearts and inspire action.
 

This course will help you communicate your incredible work in a way that moves hearts and inspires support.