New! How to Create Versatile, On-Brand Social Media Templates Using Canva

If You Register and Cannot Attend, You Will Get the Webinar Recording,& Slides

Creating social media graphics from scratch every time can be time-consuming—especially for nonprofit teams juggling multiple priorities. It can also lead to inconsistent or off-brand visuals and content that doesn’t align with your mission and messaging.

A thoughtful system of Canva templates can help solve both problems. Templates make content creation faster and easier while giving your team a consistent framework for communicating your brand, mission, and impact across social media.

Join us for this 60-minute interactive webinar where brand strategist and marketing designer Lidia Varesco Racoma will show you how to move beyond one-off social media graphics and create a flexible system of reusable Canva templates.

You’ll learn how to identify the types of content your organization creates most often, then translate those recurring content categories into versatile, on-brand templates your team can use regularly.

At the end of the session, you'll have a practical framework for deciding what templates you need, how to design them, and how to make them flexible enough to keep your social media content consistent, recognizable, and mission-aligned.

During This Nonprofit Webinar, You Will Learn:

• How to audit your existing social media content to identify the types of posts and information you share most often.
• How to determine your core content categories, including testimonials, impact statistics, staff or volunteer highlights, programs, events, and educational content.
• How to use Canva Brand Kit as a foundation for templates, including your logo, brand colors, fonts, imagery, and other visual elements.
• How to turn brand elements into a template system instead of creating random graphics.
• How to design flexible design templates that work with different amounts and types of content.
• How to use Canva features to customize graphics, such as photo frames, infographics, and editing tools.
• How to build visual hierarchy into templates so viewers immediately understand the most important message and call to action.
• How to organize and test your Canva templates so the team can easily find, customize, and reuse them while maintaining brand consistency.

You’ll Get These BONUS Materials:

• Social Media Template Planning Worksheet: Identify recurring content categories and determine which Canva templates your organization should create first.
• Social Media Content Category Idea List: Reference guide with ideas for testimonials, impact statistics, staff and volunteer highlights, educational posts, programs, events, calls to action and more.
• Canva Social Media Template Checklist: Quick reference for checking brand consistency, hierarchy, photography, readability and flexibility before using a template.
• The Webinar Slides
• The Webinar Recording

About Your Topic Expert:

Lidia is specifically qualified to teach this webinar because:

• She regularly creates brand tools and Canva template systems for nonprofit and association clients.
• She trains nonprofit professionals on Canva, branding, and practical design principles.
• She understands how to build templates that are easy for non-designers to use while maintaining brand consistency.
• She brings an experienced designer’s perspective to Canva, focusing on both how the tools work and why certain design choices work better.

Lidia Varesco Racoma is a Certified Brand Strategist and the founder of Lidia Varesco Design, a Chicago-based branding and marketing design studio that works extensively with nonprofits and other mission-based organizations.

For more than 25 years, Lidia has helped organizations translate their missions into clear, consistent, and engaging brands and communications. Her work includes brand strategy, visual identity, brand guidelines, Canva templates, social media toolkits, annual reports and other marketing communications designed to help organizations express their mission more effectively.

Lidia is also an experienced speaker and coach who teaches nonprofit professionals about branding, Canva, content strategy and practical design principles. Her workshops focus on providing attendees with approachable tools and systems they can put into practice right away. 
 

If You Register and Cannot Attend, You Will Get the Webinar Recording,& Slides