From Vision to Voice: Crafting a Communications Strategy That Amplifies Your Mission & Attracts New Donors (Recording)

  • Duration
    90 Minutes
  • Author
    John Mark Vanderpool
  • Course Level
  • Year Created
  • CFRE Approved
    1.50 Points
  • Get certified!


From Vision to Voice: Crafting a Communications Strategy That Amplifies Your Mission & Attracts New Donors (Recording)

In the realm of nonprofit work, the clarity of your vision and the effectiveness of your voice are not just elements of success; they are the very foundation of your mission's impact. Today, more than ever, the world needs to hear what you have to offer. However, with the ever-increasing noise in our digital age, standing out and being heard can seem like an insurmountable challenge.

In this recorded webinar, we aim to bridge the gap between your visionary goals and the actionable strategies that bring your voice to the forefront, and you will learn How To craft a communication plan that will help you attract new donors to your organization.

Here’s how we will do that. 

During This Nonprofit Webinar Recording, You Will Learn:

  • Understanding Your Audience: Understand How To delve into the heart of who you need to reach and speak their language.
  • Crafting Your Message: Learn How To articulate your mission in a way that resonates, motivates, and inspires action.
  • Strategic Channels of Communication: Navigate the myriad of platforms available and learn How To identify which ones align best with your goals and audience.
  • Know Your Daily Marketing Activities: Understand the work that is required to generate new donors and How To structure your team to produce quality leads. 
  • Engagement Techniques: Discover How To engage with your community, build lasting relationships, and foster an environment of active participation.
  • Measuring Success: Understand How To leverage the tools and metrics that will help you gauge the effectiveness of your communication strategy. 

You’ll Get These BONUS Materials:

  1. New Donor Automation Flow Workflow Graphic
  2. The Donor Funnel Checklist
  3. The Webinar Slides 
  4. The Webinar Recording 

About Your Topic Expert:

John Mark is specifically qualified to teach this webinar because he: 

  1. Has over a decade of experience helping nonprofits create clear growth strategies and raise more money online. 
  2. Has an MBA and is a StoryBrand Certified Guide and can help you create a message that resonates with ideal donors.
  3. Has a deep understanding of how to leverage digital marketing and automation to allow nonprofit leaders to spend more time on what matters most, their mission. 

John Mark Vanderpool
Co-founder | Chief of Business Development
Social Impact Solutions 

Too many organizations struggle to grow because they do not have the proper impact data and fundraising systems they need to scale. John Mark works diligently to ensure nonprofits have the marketing, communication, and impact tools they need to reach their full potential. In his role, he works to develop strategies that nonprofits can deploy so they can achieve success in their marketing and impact efforts. In collaborative work with the Social Impact Solutions team, John Mark helps you and your organization solve your data and marketing problems so you can start turning insights into meaningful action.

What Attendees Said about This Nonprofit Recorded Webinar:


“John Mark made developing a communication strategy very accessible. I particularly loved the walk-through for donor acquisition cost vs. donor lifetime value when measuring success.”

Courtney Feild    , The Water Project.

For more on nonprofit fundraising check out these nonprofit webinars, please check here 

Live Webinar Attendees

How many people will be attending the webinar?

Note: An attendee is required for each computer viewing the webinar

Live Webinar Attendee