AI Prompt Pack: Company Profile, Brand Voice & Style Guide

Stop re-explaining your organization to AI every time

Every time you ask AI to draft an appeal, a page, or a board update, you start from zero. You describe what you do. You explain who you serve. Then you rewrite the output because it doesn't sound like you.

The fix is three documents most organizations have never written down: what you do, how you sound, and how you look.

What it is

Three AI prompts that build those documents through conversation. Each one runs a guided interview — it asks questions in short rounds, waits for your answers, and writes a finished document at the end. You don't fill in a template. You talk, and you get a document you can use.

Each prompt takes 20 to 40 minutes. You can run all three in an afternoon, or one a week.

What you get

• Company Profile Builder — writes company-profile.md: what you do, who you serve, what makes you different. Run it first.
• Brand Voice Guide Builder — writes brand-voice.md: your vocabulary, sentence rhythm, structure, and how your tone shifts by context. It analyzes your actual writing and speaking rather than asking you to describe yourself.
• Brand Style Guide Builder — writes brand-style-guide.md: colors with exact hex codes, typography, imagery rules, and an accessibility check on every color pairing you use.
• Setup and use guide — what to gather before you start, what order to run them in, project instructions you can paste into Claude, and troubleshooting for the places people get stuck.

Who it's for

Executive Directors, Development Directors, and communications staff on small teams — anyone using AI to write and tired of getting back copy that sounds like it came from any organization.

How they work together

The three stack. Your positioning shapes your voice; your voice shapes your visual style. Run them in order and each document feeds the next. Run them out of order and they still work, but you'll spend time reconciling them later. Either way, every result in the finished documents traces back to what you provide and nothing is invented, by the software.

Load the three documents into a Claude Project — or a custom GPT, a Gemini Gem, whatever you use — and every chat inside it starts with your organization already in view. No re-uploading, no re-explaining. What comes back is built from what you gave it, not invented, not generic: a grant narrative, an appeal, a landing page, a few social posts come back already sounding like you, so you're editing instead of rewriting.

That shared setup is also what keeps a team consistent. When everyone works from the same project, the output holds together no matter who's writing or what their role is — the AI is drawing on one shared picture of your organization. And because it's all just documents, it hands off cleanly: share the project as part of succession planning and your positioning, voice, and visual standards carry through a transition intact.

Get started

Download the pack, gather your materials, and run the first prompt this week.