How To Create A Social Media Content Strategy That Converts

  • Duration
    60 Minutes
  • Author
    Dana Snyder
  • Course Level
  • Year Created
  • CFRE Approved
    1.00 Points
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How To Create A Social Media Content Strategy That Converts
Top Rated

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.

A Whopping 90% of the People Who Attended This Nonprofit Webinar Rated It As Great to Excellent!

Ever find yourself staring at your computer screen wondering what to post on social media? What should the caption be? Will this generate engagement? What channel should I post this on?

Having a strategic social media content plan is key to raising brand awareness, building meaningful relationships with supporters, and cultivating new donors. 

Our website and social media channels are our storefronts. 

When you go to make a decision on a purchase, where to eat, where to travel...where do you go? Online.

91% of executives anticipate their organizations' social media marketing budget will increase over the next three years. (Sprout Social) We need to lean into social media marketing by investing in the staff and resources to be successful.

Join Dana Snyder for a 60-minute live nonprofit training course where you’ll walk away feeling confident and ready to create a social media communications plan with a content strategy that converts.

During This Social Media for Nonprofits Training, You Will Learn:

  • How to align social media metrics with your nonprofit's goals
  • How to create a platform-specific content strategy
  • How to create content themes for captions and media
  • How to create a compelling caption
  • Why engagement matters and how to outline an engagement plan of action
  • How to create a content strategy surrounding a campaign
  • Helpful tools and resources to use when creating content

You’ll Get These BONUS Materials:

  1. 5-Day Content Plan Toolkit
  2. Social Media Metrics Map
  3. The Webinar Slides
  4. The Webinar Recording

About Your Topic Expert:

Dana is specifically qualified to teach this webinar because: 

  1. Has been in the digital marketing industry for 10+ years 
  2. Managed more than $100k in paid social media advertising 
  3. Personally run ads for her own business 
  4. Is a Certified Meta Digital Marketing Associate
  5.  Is a Speaker, Podcast Host & Teacher 

Dana Snyder is an entrepreneur, digital strategist, and passionate conscious consumer. She founded Positive Equation in 2017 with a focus on helping nonprofits cultivate passionate online audiences of donors, partners, and advocates using social media. 

Currently based in Atlanta, Dana has worked with Movember, Dress for Success, USTA, Honest Company, Sports Illustrated, American Idol, The Global Foodbanking Network, The Gary Sinise Foundation, LA84 Foundation, and many more on their digital strategies.

Dana is a member of the Purpose Collaborative, an invitation-only, global group of 40+ boutique firms, consultancies, and subject matter experts, all passionate about social purpose.

Dana graduated with a Bachelor’s Degree in Advertising and Public Relations from the University of Central Florida.  

What Attendees Said about This Nonprofit Webinar:

Knowledge is power - Dana knows her stuff and I was blown away by the volume of information I learned in one short hour!”

Nathalie Kurchak, Community Foundation

“Got some great takeaways from this presentation.  Customizing content, how interpreting analytics, captioning and so much more.  Great program.

Helen Lenaerts, Florida Coalition for Children

“Great course with an engaging instructor! Looking forward to practicing some of the tips and strategies covered in the course.”

Missy Mohler, SWEP

“Such a terrific webinar. Definitely got my money's worth.”

Kyle Semmel,The Western New York Land Conservancy

“Dana took the time to go beyond the presentation to find examples to share that helped to expand upon the information being presented.”

Angela Sedivy, North Coast Community Homes

“This webinar was easy to understand for someone who is a beginner at working in marketing and social media. Dana gave insight and helpful tips on creating a social media strategy that converts based on your organization's needs.”

Natalee Cervantes, Rape Recovery Center

“This webinar was very well priced and extremely informative in such a short time period. You could spend days googling and researching this material and still learn less than was presented today in less than an hour.”

Nicolas Killeen,  Gift of Jazz

“Dana really hits the nitty-gritty of social media strategy and engagement, providing some fresh, new tips for your toolset.”

Rochelle Day, Girls on the Run International

“On a nonprofit budget, I'm always hesitant to pay for webinars but this one was worth every penny. It re-energized me and motivated me to keep pushing on!”

Hannah Stone, Faith Family Medical Center

“Dana was very knowledgeable in social media strategies, planning, and advice. She was also very engaging to help address and answer questions.”

Oliver Housman, Temple Emanu-El

“The presenter is clearly skilled in her knowledge and expertise of social media and had tons of practical, ready to apply tools.”

Belle Alvarez, Heart of Dance

“Dana was so knowledgeable in how to help nonprofits maximize their social media and web presence. Thank you!”

Kim Moneymaker, Goochland Free Clinic & Family Services

“Great content and the speaker was fantastic! I look forward to sharing the tips I learned with the rest of my team.”

Katie Gimenez,  Plano Chamber of Commerce

“I am super pleased with my Webinar with Dana Snyder on social media strategies for non profits. She unveiled lots of points of interest to explore as well as addressing and questions I had prior to the webinar and during. I’m super excited to share what I learned with my team and apply it to our strategy!”

Jessica Sims, Workmatters

“The host was very knowledgeable and interacted well with the viewers that asked questions.”

Steven Chernutan, Brandon Hall School

For more upcoming live webinars to aid your nonprofit professional development, please check here.  

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.

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