How to Organize an Annual Giving Campaign that Draws Donors in and Keeps Them Engaged

  • Duration
    90 Minutes
  • Author
    Sabrina Walker Hernandez
  • Course Level
  • Year Created
  • CFRE Approved
    1.50 Points
  • Get certified!



Upcoming Live Webinars 1

Webinar Date Still Available 3:00 PM (Local/EST)
Thursday, September 12th, 2024 at 3:00 PM EDT
Number of Attendees

A unique registration is required for each computer.

How to Organize an Annual Giving Campaign that Draws Donors in and Keeps Them Engaged

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides, and Bonus Materials.

Join Sabrina Walker Hernandez for this 90-minute interactive nonprofit webinar where she will show you step-by-step how to set up and run an Annual Giving Campaign that draws donors in and keeps them engaged for your nonprofit.  

Each client that walks through your door or accesses your service is unique. One may be experiencing hunger. One may need art therapy. One may not have a home. It is our job and mission to help each one. 

To do so, nonprofits need the generosity of local foundations, corporations, and individuals. An annual giving campaign is a perfect way to leverage individual donors who know, like, and trust your organization. It will strengthen the relationship you have with your supporters by targeting donor retention and lapsed donors. 

An Annual Giving Campaign is a board-driven fundraising initiative, during a defined period, to secure unrestricted operating funds from individuals, while demonstrating the impact of a nonprofit’s mission.

Strategic in nature, an annual giving campaign requires planning and process. When implemented correctly, a successful campaign will:

  • Engage current Board members and donors;
  • Identify potential donors who can embrace your nonprofit’s mission;
  • Lay the groundwork for larger, major, and planned gifts.

At the end of this 90-minute nonprofit course on creating a fundraising plan, you will have the knowledge and tools to implement an Annual Giving Campaign for your nonprofit organization. 

During This Nonprofit Fundraising Training, You Will Learn:

  • How to sequence your annual giving campaign
  • How to conduct a board and staff campaign
  • How to recruit an annual giving campaign chairperson & steering committee 
  • How to establish your goals and measure success
  • How to develop a range of gift table
  • How to identify prospective donors for your annual giving campaign
  • How to leverage existing donor support for your annual giving campaign  
  • How to use a challenge gift match  
  • How to utilize a phone-a-thon for your annual giving campaign
  • How to Steward, recognize, and thank annual giving campaign donors

You’ll Get These BONUS Materials:

  1.  Rating Prospects Grid
  2.  Annual Giving Stewardship Calendar
  3.  Suggested Campaign Sequence Guide
  4. Flooring Gifts Campaign Sequence
  5. Staff Campaign Sequence
  6.  Campaign Chairperson Job Description
  7.  Campaign Steering Committee Job Description
  8.  Board Campaign Job Descriptions
  9.  Gift Range Chart Template
  10.  Sample annual giving campaign policies
  11.  Annual giving campaign communications and marketing checklist
  12.  Template for a phone-a-thon manual 
  13.  The Webinar Slides 
  14.  The Webinar Recording 

About Your Topic Expert:

Sabrina is specifically qualified to teach this webinar because:

  1. She started and ran an annual campaign for over 10 years taking the organization’s individual giving budget from $0 to $80k.
  2. She successfully planned and completed a $12M capital campaign. 11% of the gifts were from individuals.
  3. She is actively working with organizations in the individual giving area to transform their fundraising approach. 

Sabrina Walker Hernandez is the President and CEO of Supporting World Hope, a nonprofit consultancy focused on helping small nonprofits Board and Staff build relationships that convert into more donations. 

Sabrina increased her operation revenue from $750K to $2.5M over 8 years, completed a $12M comprehensive capital campaign, established a $500K endowment, and had a 180-day operating reserve in the 3rd poorest county in the United States.

Sabrina is certified in Nonprofit Management by Harvard Business School and is a certified master trainer by Boys & Girls Clubs of America. 

She is an active community leader and volunteer in Edinburg, Texas where she is based.

What Attendees Said about This Nonprofit Webinar:

“I learned a lot of good information and am excited to take it back to my team. I can't wait to see how it elevates our fundraising efforts.”

Kali Montgomery, Michigan’s Children

“Sabrina is an expert and has so many examples to share of practical and successful annual campaign strategies.”

Laura Lochen,  Adventure Unlimited

“I thought Sabrina was very knowledgeable and she also had a great sense of humor. Fundraising isn't always an easy topic, but she provided a lot of useful information and the class flew by!”

Karen Callanan, Royal Pride Foundation

“It was just the right amount of information without overloading.  The presentation was clearly laid out.”

Paula Havard, Love INC

“As someone who is the only fundraiser in their organization and does not have professional training as a fundraiser, this webinar broke down the steps for planning and running an annual fundraising campaign in terms and chunks that feel manageable.”

Nadine Dunn, Westinghouse Arts Academy Charter School

“Time well spent.  The presenter's knowledge and material is highly priceless.”

Philip Keilen, Coastal Samaritan Counseling Center, Inc

“Sabrina was clearly a fountain of knowledge in the subject and was not only informative but empowering in regards to getting my head in the game and the work underway!”

Brian Marshall, Berkshire Theatre Group

“This webinar was fast-moving, engaging, and packed with information and inspiration.  I am often bored with webinars.  This grabbed my attention and kept it for the full 90 minutes.  I am excited to implement some of the ideas presented.”

Nancy McCullar, CASA of Berks County

“This presentation was very informative and packed with detailed information to help create an annual giving plan for any size organization.”

Michele Bandy, Grace Christian

“This webinar was very helpful in providing a basic outline for developing and setting goals for an annual appeal.”

Catherine Forbes, Cary Institute of Ecosystem Studies

“Thank you so very much, Sabrina and CharityHowTo for this excellent webinar! It was incredibly awesome and thorough! I learned so much. I know our staff is passionate about our work, but I never thought of including them in campaigns. I think showing others that our Board and staff give to our annual campaign at 100% is immensely impactful and powerful. I'm greatly looking forward to starting our annual campaign plan now, thanks to this webinar and the many outstanding resources that came along with it!”

Tracy Dace, DREAAM

“This webinar was very informative. I appreciate the very thorough explanation of each step of the process and am excited about the tools provided to guide our organization through the process.”

Kris Eschman, Arete for Impact

“I loved the resources that were given. Very useful toolkit to not only learn but do and take action.”

Jenni Daniel, New Orleans Museum of Arts

“Sabrina is so knowledgeable and was able to provide helpful tips and tactics for organizations and fundraising teams of all sizes”

Katie Mackey, Rochester Museum & Science Center

“This is a great practical annual giving program primer with actionable steps and good resources. The presenter was knowledgeable, engaged and easy to follow.”

Rebecca Nusbaum, the National Fallen Firefighters Foundation

For more upcoming live webinars, please check here

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.

Upcoming Live Webinars 1

Webinar Date Thursday, September 12th, 2024
at 3:00 PM EDT 3:00 PM (Local/EST)
Still Available
Number of Attendees

A unique registration is required for each computer.

Live Webinar Attendees

How many people will be attending the webinar?

Note: An attendee is required for each computer viewing the webinar

Live Webinar Attendee