Price
$49.99Ethical Storytelling for Fundraising Communications - How to Create Compelling Content without Exploitation: A Step by Step Guide
A Whopping 92% of the People Who Attended This Nonprofit Webinar Rated It As Great to Excellent!
Join us for a hands-on nonprofit training where you will learn how to apply the principles of ethical storytelling to transform your fundraising communications.
This tactical recorded session will guide you step-by-step in gathering evidence from key stakeholders – including your story contributors and audience – to define ethical excellence in your nonprofit storytelling process. You will also learn strategies for securing buy-in from your team so that you can launch your new strategy with success.
Ethical Storytelling is about more than the messages themselves - it’s about working in collaboration with your story contributors to truly understand how they want their stories told. By the end of this 90-minute webinar recording, you will walk away with a clear understanding of exploitation and ethics in fundraising communications and possess a plan of action - that you create! - fully customized to your mission and tailored to the size of your organization. This is a critical piece of your overall nonprofit communications training and your nonprofit communication plan!
During This Nonprofit Webinar Recording, You Will Learn:
Do you struggle to portray your program participants as their own agents of change, while admitting that they also need your organization’s help? Do you worry about jeopardizing the dignity of the people in your stories for the sake of raising money? Do you find yourself debating ethical storytelling principles with colleagues who don’t see eye-to-eye?
You are not alone.
Despite the numerous resources and articles online, many organizations still struggle to communicate their impact in a way that authentically represents the issue and preserves the dignity of those affected by it. This session takes you from theory to practice, from confusion to clarity, and from conflict to collaboration.
Storytelling never happens in a vacuum. To be successful in transforming your organization’s communications you need to be a change-agent yourself - bringing your entire team and stakeholders along - and that includes your audience and contributors! We’ll show you how to get feedback from them to inform your process and how to forge a collaborative path forward.
You’ll Get These BONUS Materials:
About Your Topic Expert:
Caliopy is specifically qualified to teach this webinar because:
Our presenter, Caliopy Glaros, has helped organizations in more than sixty countries around the world build storytelling processes that are contributor-led, donor-educating, and fund-mobilizing, all while instilling principles of ethical storytelling in their teams.
What Attendees Said about This Nonprofit Webinar:
“This training really helped me see how a lot of the marketing I had been exposed to has been exploitative and that there is a better way to tell the story.”
Ivana Grant, Chicago Jobs Council
“The presenter was very knowledgeable, and the way she will receive and answer questions felt very welcoming”
Jacqueline Gomez, Growing Home
“A lot to try to digest in such a short time, but the presenter was very knowledgeable and gave great information and examples. I am eager to go back and look at the slides/materials in more detail.”
Jenna Fischer, United Way of Salt Lake
“Loved all of the practical information and actionable items that I can take back to my team for us to move forward on creating our own ethical storytelling policy!”
Rachael Palmer, Progressive Employment Concepts
“The facilitator's knowledge and passion for the topic showed and made this training very engaging”
Clara Keane, Restless Legs Syndrome Foundation
“This webinar provided so many excellent and rich insights that will be so valuable to our team as we strive to communicate our clients' stories in the most ethical way possible!”
Lisa Stueckemann, New Life Solutions
“Caliopy was very well-informed on the topic and provided thoughtful answers to all of our questions. The presentation was engaging, visually appealing, and interactive.”
Maya Friedrich, On The Rise, Inc
“Caliopy was thoughtful, thorough, gave great examples, and was engaging the entire time. Made me consider and evaluate our communications practices!”
Ralph Scorpio, Ministries Foundation
“This webinar helped untangle the knots of confusion and competing interests within my organization about how to connect our board, staff, volunteers, and patients together in an authentic, fact-based, consent-driven way. I made it required watching for my team, and I encourage you to do the same.”
Jeffrey Stern, Sinclair Health Clinic
“I think this was a very unique webinar with an important topic that may often not be given the time and energy it needs. The instructor spoke on the topic clearly and with consideration and provided great examples and resources. I think all non-profit employees should watch this webinar and expand training overall on the topic of ethical storytelling.”
Anna Jasinska, Centre of Learning & Development Toronto
“The information provided was very thought-provoking and helped me re-evaluate how I (and non-profits in general) can better revise our stories that truly include and elevate those we are seeking to help.”
Alicia Lehrer, Woonasquatucket River Watershed Council
“This webinar was very well put together and really addressed the needs of ethical practices in the storytelling process. Caliopy was informed, easy to listen to/understand, and engaging. I am excited to take my knowledge back to my team!”
Ady Brady, Don Harrington Discovery Center
“I took a LOT of information away from this webinar, and was pleasantly surprised by how much of it could be put into direct action. Caliopy is an excellent presenter, and her knowledge on the topic is very broad. This was 100% worth the cost of the presentation, and I am very excited to examine our marketing material through the lens of what I learned today!”
Susan Boyle, Social Advocates for Youth
“This was exactly the crash course I needed on this topic. The presenter was very engaging and clear, and the presentation gave me a tangible, step-by-step guide on how to incorporate these changes at my organization.”
Leah Perri, HEART OF THE CITY
“Caliopy was a font of helpful information! She provided helpful context for the topic as well as actionable steps I can take at my organization. I would recommend this session to any marketer or fundraiser who is committed to ethical storytelling as a part of their practice!”
Helen Frank, Education Through Music, Inc.
“This was the best webinar I have ever been to in my career. I learned so much and left feeling energized and inspired to engage donors and constituents and implement positive changes in ensuring we are ethically telling stories at our organization.”
Rachel Ross, Health Equity International
For more on nonprofit marketing and communications, check out these webinars.
Didn't catch our Google Ad Grants training webinar? Watch the recording to learn to maximize your nonprofit's online presence with free ads worth $10K/month.
During this nonprofit webinar, Brian Saber will show you how to use your personal Asking Style for identifying the best prospects and asking for donations.
Join our nonprofit webinar, where we’ll guide you through the steps to make sure you’re “grant ready” as a potential recipient of federal grants for nonprofits.
In this nonprofit recorded webinar, Brian Saber shares invaluable insights acquired over 25 years of Asking for donations one-to-one.
Elevate your nonprofit impact! Watch our recording webinar on Board Fundraising to learn how engaged board members can drive contributions and more success.