Major Gifts in Two Hours a Week (Recording)

  • Duration
    75 Minutes
  • Author
    Brian Saber
  • Course Level
  • Year Created
  • CFRE Approved
    1.25 Points
  • Get certified!


Major Gifts in Two Hours a Week (Recording)
Top Rated

Major Gifts in Two Hours a Week

A Whopping 87% of the People Who Attended This Nonprofit Webinar Rated It As Great to Excellent!  

Don’t let the phrase “major gifts” scare you off. Major gifts are the gifts we cultivate and solicit one on one. Where we think about our donors individually and come up with strategies, communicate one-one, and solicit specific amounts either in person or through phone, video chat, etc. 

Next to planned gifts, they’re the least costly and most reliable gifts to solicit, so every organization should develop a program of whatever size fits their capacity. To the extent you wean yourself off events and direct mail and put that energy into major gifts, your organization will be stronger and able to function more strategically.

This webinar recording is perfect for you if you are looking to learn how to ask for donations for a fundraiser.

Join Brian Saber, president of Asking Matters and master individual gift fundraiser, to learn how to start a major gift program no matter what your budget size and how little staff you have. 

During This Nonprofit Webinar Recording on Mastering Major Gifts, You Will Learn:

  • How to carve out the time so you’re not doing more work but more impactful work
  • How to set goals that are realistic and clearly defined
  • How to figure out the tools you need…and the ones you don’t (like a super-deluxe database!)
  • How to develop a major gift plan based on your organization’s overall strategies, with the right role for everyone
  • How to identify who to cultivate and solicit
  • How to develop a program of cultivation opportunities to keep donors engaged throughout the year
  • How to engage the board in major gift work
  • How to start today!

Note: This training comes with a 5-page worksheet. 

You’ll Get These BONUS Materials:

  1. Sample resource development plan
  2. Sample detailed contact reports
  3. Sample simple contact reports
  4. How to Support Each Asking Style Chart
  5. Major Gift Prospect Load Calculator
  6. Sample Prospect Tracker
  7. Prospect Selection Chart
  8. Top 10 Ways to Make Your Donors Feel Special
  9. Major Gifts in Two Hours a Week  Worksheet
  10. MP3 Audio (Downloadable)
  11. The Webinar Slides

*PLUS: Each participant will receive Asking Matters’ eBook – “Top Ten Tips on How to Ask for Donations” - as a bonus for viewing this webinar recording.

About Your Topic Expert:

Brian Saber is specifically qualified to teach this webinar because: 

  1. He has been in more than 3000 donor meetings and closed more than a 1,000 gifts in his 25-year career as a development officer and executive director
  2. He has been studying the art and science of asking for gifts for the last 14 years as the president and co-founder of Asking Matters
  3. At Asking Matters he co-developed the Asking Styles, a system of understanding one's fundraising strengths and how they impact every step of the donor process.
  4. He has written three books, including Asking Styles: Revolutionize Your Fundraising and Engaged Boards Will Fundraise! 
  5. He is a much sought-after speaker, presenter, and trainer and has worked with more than 150 organizations, including the YMCAs of North America, Boys & Girls Clubs of America, the Environmental Defense Fund, the U.S. Olympic Committee, Volunteers of America, and the Arthritis Foundation.

Brian Saber, president of Asking Matters. Brian has raised hundreds of millions of dollars over 30 years by personally soliciting thousands of donors, coming to understand the art of the ask in a way that few people do. Because of his remarkable experience in asking, Brian has been able to break down the process of asking to its fundamental components, making simple what for many seems daunting. He knows how to persist through his own anxieties, remembering again and again that his success as a fundraiser makes a corner of the world a better place.

Brian has worked in social service, education, and the arts, raising money for his alma mater, Brandeis University, Northwestern University Settlement, and The Children’s Brain Tumor Foundation, among others. He is currently a consultant to various organizations around the country and presents, trains, and writes on fundraising and the art of the ask. Recent clients include the Archdiocese of Los Angeles, the U.S. Olympics Committee, the St. Louis Planned Giving Council, Volunteers of America, the Utah Society of Fund Raisers, and the Salvation Army National Resource Development Conference.

His first book, “Asking Styles: Revolutionize Your Fundraising” is a staple of development offices.  His second book, “Boards and Asking Styles,” will be released this summer.

What Attendees Said about This Nonprofit Fundraising Training: 

“Brian's presentation was a relief for this overwhelmed Executive Director. It included practical and realistic actions that I can begin taking to launch a major donor development program - something I have been meaning to do for a long time but it never seemed possible!”

Marsha Filion, Hospice Help Foundation

“Brian Saber's knowledge, experience, and enthusiasm help motivate me to become more involved in the fundraising aspect of being an ED.”

Christine Santoro, The Children's Museum in Easton

“Brian presents his knowledge in a clear, thoughtful, personable friendly way. He's not stuffy! He understands what development is like - the thrills and spills!”

Amber Hasselbring, Nature in the City

“Brian knows his stuff! His approach to major gifts is logical, realistic, and doable!”

Tracy Pitcher, St. Paul’s Center

“Best online presenter I've heard. Thank you-this was worth the time.”

Liz Price, Habitat for Humanity of Chester County

“The webinar was very informative and gave my team and I, not only things to think/talk about, but first steps toward an action plan to put in place for our organization.”

Nanette McCann, Homeward Pet Adoption Center

“This webinar was amazing. CharityHowTo found a great speaker that can help fundraisers at organizations of all sizes. 10/10!”

Zac Felty, American Legion Auxiliary

“Major Gifts in Two Hours a Week was a superb webinar that provided great information and supplemental tools to empower even small shops to engage with major donor fundraising effectively. Well worth the modest price of admission and Brian is a charming presenter.”

Robin Wood-Mason, The Delores Project

“This webinar was extremely informational as well as confidence-building. We gained great tools that we will be implementing in our organizational fundraising efforts via both our staff and our board.”

Carly Silberman, Growing Gardens

“I thought it was excellent. Brian gave realistic and practical tips for getting a major gifts program started in a non-profit shop.  Really great!  Thank you!”

Cheryl Price, Ignite

“I liked the interaction with allowing us to ask questions. It was very personable.   His openness about how he prefers to interact one on one helped me understand his feelings about large groups and special events.  I may change our focus to one or two events a year now.”

Susan Mergen, Center for Human Services

“Brian was an excellent communicator with a clear handle on the subject. Passionate as well.”

Rachel Thompson, OneWay Ministries

“This was a great refresher on getting myself organized and confident to prioritize major gift cultivation as a regular, high-value part of my work week.”

Deb Cottin, Pete and Paul Community Services

“Brian provides practical tips and resources to help manage a major donor effort - from small to large. It's all scalable.

Jono McKinney, Montana Conservation Corps

“This webinar gave me a detailed lesson on how to start, manage and grow the major gifts program at my organization. I was impressed with the knowledge of the presenter as well as the worksheets and other material that can be used to really get started. Would highly recommend it to other fundraising professionals or volunteers on a board or fundraising committee.”

Michele Lofton, Coalition Against Hunger

For more on nonprofit donor relationships and acquisition, check out these webinars.

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