Year-End Appeals Deep Dive: A How-To Guide to Strategically Raise The Dollars You Need (Recording)

  • Duration
    90 Minutes
  • Author
    Cherian Koshy
  • Course Level
  • Year Created
  • CFRE Approved
    1.50 Points
  • Get certified!


Year-End Appeals Deep Dive: A How-To Guide to Strategically Raise The Dollars You Need (Recording)

Did you know that about 30% of all giving to nonprofits happens in the month of December? Like it or not, you have a lot riding on end-of-year fundraising! Maybe it’s making your budget, maybe it’s funding some unexpected expenses through the pandemic, or maybe you’re looking to start the new year in an even stronger position than ever before. There’s so much to do and the clock is ticking. 

When are you going to get the time to sit down and write that piece of direct mail, email, and social media appeals? Is that even where you should start? (HINT: NO!!) 

As a fundraiser just like you, I know the struggle of putting together your year-end fundraising strategy in a well-thought-out and effective way, and that’s exactly what I’m going to walk you through in this recorded webinar!

You’ll come alongside me as we work through a year-end communications plan that includes what really works to build engagement and momentum through the end of the year and raise those much-needed dollars. 

You don’t have to stress over the year-end strategy. Donors are ready to be generous; you just need to follow the right steps to help them to make the most meaningful gift they can. If you’ve never sent a year-end appeal, this recorded webinar is for you. If you haven’t started your year-end planning, this recorded webinar is for you. If you’re using the same strategy as last year, this recorded webinar is definitely for you! 

During This Nonprofit Webinar Recording, You Will Learn:

  • How to build an engagement strategy that converts low, medium, and high-engaged donors into making their best gift this year
  • How to develop a communications calendar (so you’re not annoying about asking every day!) that resonates with your existing and prospective donors
  • How to resurrect old relationships and re-engage them into current gifts
  • How to create an omnichannel strategy quickly and easily
  • How to write appeals that don’t leave money on the table

You’ll Get These BONUS Materials:

  1. Templates for social media, email, and direct mail that will save you dozens of hours of time. 
  2. A year-end calendar to help you design a strategy and keep you on track with simple and effective tasks
  3. Introduction Script
  4. Lapse Donor Calling Script
  5. The Webinar Slides 
  6. The Webinar Recording 

About Your Topic Expert:

Cherian is specifically qualified to teach this webinar because:

  1. He spearheaded major fundraising campaigns, consistently exceeding targets and significantly expanding the donor base for various nonprofit organizations.
  2. Implemented strategic development initiatives that substantially increased revenue streams and enhanced donor engagement, demonstrating a successful track record in scaling nonprofit operations.
  3. Led transformational growth in multiple organizations, applying innovative fundraising strategies and financial acumen to achieve sustainable expansion.

Cherian Koshy is a transformative leader with over 25 years in the social impact sector, excelling in innovative fundraising and strategic development. His expertise, underscored by CFRE and CAP® credentials, reflects a deep understanding of philanthropy and financial strategies across diverse sectors. As a global board member of the Association of Fundraising Professionals and past chair of the Iowa Commission on Volunteer Service, Koshy has made significant contributions to philanthropic standards worldwide. His experience in scaling fundraising efforts within nonprofit organizations showcases his ability to drive growth and strategic innovation. An acclaimed international speaker and thought leader featured in publications like Yahoo Finance and Forbes, Koshy equips professionals with actionable strategies, translating complex ideas into practical solutions for sustainable success.

What Attendees Said about This Nonprofit Webinar for Nonprofit Professionals:

“I also appreciate receiving different perspectives with respect to fundraising. Case studies, example language, etc.”

Nicole Jones, Girls First

“This webinar provided specific real-life examples that can be used immediately.”

Gwen Griffin, Old World Foundation

“Cherian was very helpful and provided great examples.”

Lee Anderson Louy, North FL Land Trust

“I appreciate the examples given in the webinar. Always helpful to see a different way we can put the information provided into practice.”

Amy Sajko, International Association of Administrative Professionals

“Cherian was incredibly knowledgeable, engaging, and relevant. He gave suggestions that were scalable and provided both current statistics on giving/giving trends, as well as actual examples from clients he's worked for/with. Super helpful webinar! Thank you.”

Sarah Augustson, Covenant Harbor

“As a new fundraiser, I found this webinar on end-of-year giving extremely helpful. It spurred lots of ideas and offered valuable concrete tools to strengthen our end-of-year strategy.”

Paul Hogan, Set Path

“I've been doing end-of-year annual appeals for many years, and yet there is always something new to learn and try. This webinar was full of great ideas to implement now and in the future.”

Linnea Ronnegard, Prince William Sound Science Center

For more on nonprofit fundraising, check out these webinars.

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