The Donor Thank You Bundle

  • Duration
    270 Minutes
  • Author
    Simon Scriver
  • Course Level
  • Year Created
  • CFRE Approved
    4.50 Points


The Donor Thank You Bundle
Top Rated

Recorded Webinars Included in This Thank You Bundle:

  • WEBINAR #1: How to Write a Thank You Letter That Makes Donors Smile and Want to Give Again!
  • WEBINAR #2: How to Make a Thank You Video that Delights Donors and Gets Them to Give Again
  • WEBINAR #3: How to Thank Donors So They Really Feel Thanked: Donor Love Techniques that Work
Regular Price: $149.00
Special Bundle Price: $74 
You Save: $75.00 (50% off!)

Over 90% of the People Who Attended These nonprofit Webinars Rated Them As Great to Excellent

Now is a great time to set aside some time to show appreciation to your donors who have supported your organization throughout the year and improve your donor retention.

This three-webinar bundle will show you a variety of ways to make your donors feel loved!

First, you'll learn how to write the perfect thank you letter. According to multiple studies, the thank you letter is the first--and possibly most important--step in donor retention. Your thank you letter should be personalized. It should be authentic. And it absolutely must be donor-centered. We'll show you how.

But thank you letters aren't the only way to thank your, you'll learn how thank you videos can help you stand out to your donors! Thank you videos are a simple and powerful way to communicate appreciation to your donors and demonstrate the impact of their gifts. You don't need to be a videographer or have special storytelling skills to create a simple and powerful thank you video.

Additionally, you'll learn you'll learn about a variety of other ways you can make your donors feel appreciated...from mail to newsletters and online techniques. You'll see examples of other small and medium-size nonprofits that have created effective thank you letters and videos with minimal resources and little experience. 

A Look Inside This Webinar Thank You Bundle:

WEBINAR #1: How to Write a Thank You Letter That Makes Donors Smile and Want to Give Again!

  • How to correctly acknowledge your donor and their gift(s)
  • How to personalize your thank you letter so it is donor-centered
  • How to make your donor smile when they read your letter
  • How to show the impact of their gift(s)
  • How to use proven tactics in your thank you letter that improve donor retention
  • How to incorporate excitement and gratitude into your letter

WEBINAR #2: How to Make a Thank You Video that Delights Donors and Gets Them to Give Again

  • How to create your Thank You Video workplan: putting efficient pre-production to work for you. 
  • How to focus your Thank You message so that it rises above boilerplate messages and into something personal. 
  • How to move the viewer: identifying a call to action and why it matters in a thank you. 
  • How to create a quick snapshot of your viewer and why that matters: meeting your donor where they are. 
  • How to choose a location. 
  • How to choose a storyteller. 
  • How to show impact in a quick thank you video. 
  • How to capture your video from your phone in a way that maximizes your quality including lighting and sound. 
  • How to make simple video edits, add text and graphics and music. 
  • How to guide your storyteller into sound bites that pack a punch. 
  • How to measure success. 
  • How to put your knowledge into action: reviewing examples of standout thank you’s. 

PLUS, Bonuses Included in Webinar #1:

  1. Examples of awesome and boring thank you letters
  2. Best practices for writing engaging thank you letters
  3. A template thank you letter that you can customize
  4. Webinar slides

PLUS, Bonuses Included in Webinar #2:

  1. Thank You Video Worksheet 
  2. Editing 101: a video walkthrough of editing 
  3. Equipment and resources roundup
  4. Media release example
  5. Webinar slides 

WEBINAR #3: How to Thank Donors So They Really Feel Thanked: Donor Love Techniques that Work 

  • Why thanking your donors -- and doing it well -- makes all the difference
  • Acknowledging: The front line of great thanking - through mail and online
  • The surprising art of thanking donors so they’re eager to give again - through mail, phone and online
  • Building the relationship beyond the thank-you: reporting back through newsletters, donor letters, and more
  • For donor-love ninjas: How to thank even while you’re asking

PLUS, Bonuses Included in Webinar #3:

  1. Samples of some all-star thank you letters
  2. Worksheet for creating excellent thank you's.
  3. Samples of well-built acknowledgment forms
  4. Checklist: Critical things to remember when writing an acknowledgment or thank-you message
  5. Webinar slides

About Your Topic Experts

The webinars in this bundle are presented by Daniel Stewart, Jeff Brooks, and Simon Scriver

Dannielle Stewart supports & grows the mission of nonprofits, CSR and social enterprises through strategic, high-quality video productions. She works as a producer and a writer for nonprofit organizations and in the last year alone has produced more than 65 high-impact, storytelling videos for galas, fundraising and broadcast commercials.

Jeff Brooks has served the nonprofit community for more than 25 years, working as a writer and creative director on behalf of large and small nonprofits, including CARE, St. Jude Children's Research Hospital, Dana-Farber Cancer Institute, World Vision, Feeding America, Project HOPE, and dozens of urban rescue missions and Salvation Army divisions.  He has planned and executed hundreds of campaigns in direct mail, print, radio, the internet, and other media that have motivated millions of donors to help make the world a better place.

Simon Scriver is a professional fundraising consultant, coach, trainer, Board Member and practitioner. Simon has won Fundraising Ireland's 'Small Budget, Big Impact' and ‘Supplier Of The Year’ Awards, as well as Eircom’s Start-up Award. He is a TEDx speaker and has previously won the Toastmasters UK & Ireland International Speech Contest. A board member of a small non-profit ‘Making Connections’, he also sits on the Advisory Panel of Rogare, the international fundraising think tank, and is a member of the Institute of Fundraising and the AFP.

What Attendees Said about These Nonprofit Webinar Recordings:

"Donors are obviously the lifeblood of nonprofits. As a relative newcomer to the field, I found this webinar immensely informative and helpful. A great investment!"

Dick Gary, The Gary Group

"It goes without saying that thanking donors is important but it is easy to do the wrong thing. This webinar highlights just how important that thank you is and breaks down every detail of the thanking process, leaving you with the knowledge and skills to increase donor retention and cherish your donors in new ways."

Clare Williams, National Animal Welfare Trust

"Great information that can be used immediately to change the authenticity of your NPO's thank you letters. I learned the difference between an acknowledgment and a thank you letter, we will begin using that information this week!"

Robbie Smith, Safe Harbor Boys Academy

For more on nonprofit donor relationships and acquisition, check out these webinars.

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