Writing for the Web: A Step-by-Step Guide to Writing Great Email Appeals

If You're Unable to Attend the Live Webinar You Will Still Have Access to the Webinar Recording, Slides and Bonus Materials

Are your email fundraising appeals falling flat? Having trouble going from direct-mail to email?

Writing for email can be tough for traditional writers. Forget stretching out your story with lots of details and writing dozens of paragraphs! Your e-appeal is heading to an email inbox that’s flooded with messages, on a device rife with distractions. You’ve got to stand out, get to the point and reel ‘em in fast; and during this nonprofit training webinar we'll show you how!

Nonprofit copywriting and fundraising expert Kerri Karvetski will take you through the steps to writing awesome email appeals. She’s crafted email campaigns that have raised millions of dollars for some of the nation’s top nonprofits, including Amnesty International USA, Heifer International, International Rescue Committee and American Diabetes Association.

Here’s what you’ll learn in this premium nonprofit webinar:

• Real appeals - 3 winners and 3 losers -- find out what went right and what went wrong
• What to research before you write
• Top tips for writing catchy subject lines
• Tricks for writing snappy leads
• How to create compelling calls-to-action
• How to structure your body copy so it’s easy to scan
• Mind your microcontent - all the little bits including captions, landing pages and thank you emails
• Eliminate the escape hatches in your email that divert attention from donating
• Beg, borrow and steal -- How to begin building your e-appeal swipe file

You’ll Get These BONUS Materials:

1. Go For It - 101 Ways to Ask for a Donation
2. Make Me a Match - 50 Ways to Ask for Matching Funds
3. You Had Me At Hello - 50 Ideas for Strong Leads and Smooth Transitions
4. End - 50 Phrases for the P.S. Section of Your Appeal

What people said who attended this webinar: 

Very pleased. One of the best webinars I've attended so far. Responsive, friendly, and knowledgeable. The quizzes were useful knowledge as well as fun, and I have a LOT of notes to work from. Kerri's obvious expertise was appreciated. 

This was the best webinar that I have seen. Thank You

The information was well-presented, easy to follow along, and very helpful in thinking through our year-end appeal.  We anticipate that this year will be much more profitable as a result!

This Webinar provided an excellent starter kit for raising money through email campaigns.

This webinar contained information we will be able to apply to our work right away.

Great to experience a professional email writer's work process, start to finish, and walk away with lots of great ideas I can implement right away!

Excellent presentation with highly relevant information and tips. Presenter's experience and fundraising skills were evident.

I appreciated the simplicity but breadth of the presentation.  Good ideas to utilize to better shape our appeals.

Presented by Kerri Karvetski, owner of Company K Media. Kerri helps nonprofits and social benefit companies communicate online. Strategist, campaigner, copy writer and trainer, Kerri helps clients such as National Wildlife Federation, Amnesty International USA and American Heart Association reach out to supporters in ways that deeply resonate. Nonprofit marketing agencies such as Red Engine Digital turn to her for online copy that is crisp, clear and compelling. Groups such as CharityHowTo call on her for practical, useful training in online communications and social media. 

Kerri is a youth soccer coach and an aspiring baker and vegetable gardener. She lives in the beautiful Hudson River Valley with her husband and two children.