New! How to Use AI as Your Fundraising Writing Assistant

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.

Join us for this 90-minute interactive webinar where you’ll learn step-by-step how to use AI as a practical assistant in your fundraising writing. You’ll leave with the knowledge and tools to use AI where it saves you time and energy, and keep it away from the parts that need to stay human.

Think of AI like your assistant, not your replacement.

This webinar is about: Freeing up your precious time and mental energy, so you can focus on what only YOU can and should do to build connection with your donors.

It’s not about: Letting AI take over your fundraising writing.

Because if you hand over the writing completely… You’ll end up sounding generic, forgettable, and like every other nonprofit in your donor’s inbox.

“This webinar shows you how to get that balance right, making your workflows easier without losing your voice or your donors’ trust.”   

This Webinar Is Perfect for You If…

• You’re new to AI and feel unsure about how to use it.
• You’ve tried using AI a little here and there, but it’s not doing what you need. 
• You want step-by-step guidance for making AI a helpful assistant, not more work.
• You’re wearing ten hats, feeling overwhelmed, and need to work smarter.
• You want to know where your human skills still have the edge.

You Should Not Attend If…

• You’re already an advanced AI user looking for more technical AI training. This session focuses on practical, beginner-friendly AI usage for fundraising communications, rather than getting deep into the technology.
• You want AI to totally write your appeals for you. This session teaches AI as an assistant, not a complete replacement for your writing.

You’re the driver. AI is the GPS suggesting routes. 
You decide which one to take. 

During This Nonprofit Webinar, You Will Learn:

• How to use AI to cut your research and prep time in half — with practical prompts for scanning reports, organizing content by theme, and pulling out the details donors care about (so you can stop drowning in background materials and get to the writing sooner)
• How to use AI as a brainstorming partner when you’re creatively stuck — generating fresh angles and alternatives to react to, without using AI’s suggestions word-for-word (because your experience in the sector is what tells you which ideas will resonate with your donors)
• How to use the “write first, refine second” workflow — a step-by-step process where you get your own thoughts down first, then bring in AI for polishing, proofreading, and thinking through potential donor objections before your appeal goes out
• How to recognize the “sameness crisis” that AI is creating in nonprofit communications — and why so much AI-generated language is making organizations sound interchangeable (and forgettable) in donors’ inboxes
• How to spot the telltale signs of AI-generated copy — the specific words, phrases, and structural patterns that scream “a robot wrote this” (you’ll get a checklist of AI tells to run your own writing through)
• How to test whether your copy sounds like you, or like everyone else — a quick exercise you can apply to see if your organization’s voice is coming through or if it’s getting lost
• How to fact-check AI output and protect your donors’ trust — because AI can fabricate quotes, alter statistics, and invent details that could seriously damage your credibility (yes, this happens)
• How to use the “Keep, Cut, Rewrite” editing framework — a practical method for reviewing any AI-assisted draft so the final result reads like a real person wrote it, not a machine

You’ll Get These BONUS Materials:

1. "For AI or for me?” Visual Cheat Sheet - A quick reference showing which fundraising writing tasks to hand to AI and which ones need to stay with you. 
2. AI Prompt Library for Fundraising Writers - Ready-to-use prompts for research, brainstorming, and editing. Copy, paste, and customize for your own appeals.
3. “AI Tells” Checklist - A reference of word-level, structural, and tone tells to check your writing against before you hit send.
4. “Keep, Cut, Rewrite” Editing Framework - A step-by-step guide for reviewing any AI-assisted draft, with examples showing what to keep, what to cut, and what needs your human touch.
5. The Webinar Slides
6. The Webinar Recording 

About Your Topic Expert:

Madeleine Nance is specifically qualified to teach this webinar because:

1. With 15+ years of hands-on fundraising copywriting experience, Madeleine has worked with over 100 nonprofits worldwide on donor appeals, awareness campaigns, and communications strategy.
   Madeleine writes her own fundraising copy and uses AI as a practical tool. Madeleine has developed and tested workflows for getting real value from AI without handing over the creative and strategic reins.
2. As co-founder of Kind Word, a fundraising communications consultancy, she writes donor-facing content for organizations across health, education, international aid, animal welfare and more. This gives her daily, real-world insight into what resonates with donors across different causes and audiences.
3. Madeleine has developed her own emotive writing frameworks for fundraising and trains nonprofit teams in messaging techniques that build deep donor connections — the kind of skill that comes from years of seeing what works.

Madeleine Nance started her fundraising career in-house at nonprofits in Australia, where she spent years learning what makes donors respond (and what gets ignored). She now runs Kind Word, a fundraising communications consultancy based in Charlotte, North Carolina, working with nonprofits of all sizes around the world.

When AI tools started showing up in the writing world, Madeleine had to figure out what it meant for her work as a strategic writer serving nonprofits. As Madeleine will tell you herself, she's not an AI expert. She's a fundraising communications expert working in this space every day.

Through this webinar, Madeleine is sharing what she's learned personally, so you can skip the trial and error.

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.