New Workshop! How to Build a Nonprofit Content Calendar That Drives Engagement

Workshop Date(s) & Time(s): 

Tuesday, March 31, 1pm - 3pm ET

This Workshop is Perfect for you if:

Join us for this interactive workshop where you’ll learn step-by-step how to create, organize, and implement a content calendar that makes your content marketing easier, on-brand, and more effective.

Whether you’re a team of one or part of a growing organization, you’ll walk away with a clear plan and the practical tools to stay consistent, align your content with your branding, and engage your audience more deeply and authentically.

By the end of this session, you’ll have a plan and the tools to create consistent, on-brand content, so you can stop scrambling for ideas and start posting with confidence.

During This Nonprofit Workshop, You Will Create:

• A Content Mission Statement
• 3–5 Content Topics
• A new or revised Content Calendar 
• A simple Content Performance Tracker

During This Nonprofit Workshop, You Will Learn:

• How to identify why your nonprofit needs a content calendar
• How to build a brand-aligned content strategy
• How to write a content mission statement
• How to define targeted content topics
• How to create a simple but effective content calendar
• How to define the key components of a content calendar
• How to integrate your content calendar with scheduling tools
• How to repurpose existing content to save time and amplify reach
• How to maintain consistency in content outreach
• How to track content marketing results—simplified

During This Nonprofit Workshop You Will Be Responsible For:

• Completing the worksheets during the session
• Sharing and participating in the group chat

You’ll Get These BONUS Materials:

1. Nonprofit Content Marketing Worksheet Bundle
   1. Content Branding Framework
   2. Content Mission Statement
   3. Content Topics Worksheet 
2. Templates
   1. Nonprofit Content Calendar Template (Google Sheets)
   2. Social Media Brand Guide Template (Canva)
3. Reading & Resources
   1. Content Marketing Blogs
   2. Content Marketing Book List
   3. Diversity Calendar (Diversity Resources)
   4. Cause Awareness & Giving Day Calendar for Nonprofits (NP Tech for Good)
   5. Social Media Statistics for Nonprofits (NP Tech for Good)
4. The Webinar Slides
5. The Webinar Recording

About Your Topic Expert:

Lidia is specifically qualified to teach this webinar because:

1. She brings over 25 years of experience in nonprofit branding, marketing, and design, working with mission-driven organizations of all sizes.
2. She is a Certified Brand Strategist who guides nonprofits in aligning their messaging and content with their brand strategy.
3. She has led countless branding and marketing workshops and webinars for nonprofits, making complex topics clear and actionable.
4. She understands the unique challenges of small nonprofit teams—including limited time and resources—and provides realistic, sustainable solutions.
5. Her hands-on approach ensures participants walk away with practical knowledge and tools they can use immediately

Lidia Varesco Racoma of Lidia Varesco Design in Chicago empowers organizations to make a change through strategic branding and marketing design. She is a blogger, speaker, and coach and leads branding, design and creative marketing workshops, courses and masterminds for nonprofits worldwide. Lidia is a Certified Brand Strategist and is the creator of the Essenranding Toolkitial Nonprofit Bt. She featured in GDUSA's 2024 Responsible Designers issue for using graphic design to create positive change. Lidia Varesco Design is a certified woman-owned business and will celebrate 25 years in business in November 2025.