Writing For Your Nonprofit Website: How to Kickstart Your Content for Maximum Engagement & Success

  • Duration
    90 Minutes
  • Author
    Dalya Massachi
  • Course Level
  • Year Created
  • CFRE Approved
    1.50 Points



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Join Dalya Massachi -- veteran nonprofit writer, editor, and writing coach -- and learn to develop the website content your nonprofit needs to better engage your readers!

Whether you are responsible for strategizing about your nonprofit website, writing the content, or both, you can create or upgrade your online presence to inspire more of your readers to get engaged with your nonprofit.  

We will show you, step-by-step, how to ensure that your content is web reader-friendly, while stressing your unique and timely community impact.

As you know, your website forms an essential part of your organization's marketing. It needs to deliver compelling content that your readers eagerly engage with. The words and pictures have to jump off the screen and meet your readers where they are. But actually planning, developing, and promoting that copy for maximum effect can be a challenge.

If you have been putting off making needed changes to your website, are not sure what will make the most impact, or just need some detailed feedback…this webinar is for you!

During this interactive, hands-on webinar we will walk you through:

Step 1: How to Gather the Info You Need for a Successful Website

  • How to identify the top 3 questions on your reader’s mind

  • How to make sure your website addresses what your readers REALLY want to know

  • How to use a Swipe File

Step 2: How to Ensure You’re Using Today’s Best Practices

  • How to write for website visitors’ reading style

  • How to listen for the ideal “sound” online

  • How to reframe from “we” (the organization) to “you” (the reader)

  • How to use links strategically

  • How to incorporate effective nonprofit storytelling

  • How to issue effective Calls to Action

  • How to get started with Search Engine Optimization

Step 3: How to Wear Your Editor’s Cap

  • How to be concise and accessible

  • How to proofread like a pro

  • How to use the Editing Checklist

  • How to enhance your copy with images

You’ll Also Get These Bonus Materials:

  1. Top 3 Website Questions Worksheet

  2. Swipe File Starter

  3. Storybank Record Template

  4. Wild World of Proofreading (tip sheet)

  5. Editing Checklist

  6. Suggested Image Sources

What Attendees Said about This Webinar:

“I just started a new Marketing Specialist position and this webinar provided great basics and tools to get started on revamping our agency's website and departmental page!”

Angela Pohl, API Wellness

“We're in the process of revamping our website and this webinar provided a lot of helpful tips and resources that we'll be using to ensure it's clear and engaging. Thank you!”

Whealan, Museum Institute for Teaching Science

“Informative and well delivered presentation.  I appreciate the availability of slides and bonus materials.  I learned many useful tips from Dalya's comments on actual website used as examples.  Good value for the investment of time and money! Thanks very much.”

Karen Truesdale

“CharityHowTo webinars offer valuable information and at a minimal fee. It's a convenient and easy way to learn new skills.”

Margie Utesch, Jewish Federation of Omaha Foundation

“The webinar provided a great framework and supplemental resources for designing and writing an engaging nonprofit website. A perfect kick-start to my website overhaul project!”

Celeste Kelley, Community Nature Connection

About the Expert

Dalya Massachi, a writer since learning to hold a pencil, is founder of Writing for Community Success. For over 20 years, she has inspired and equipped social sector professionals to use their writing to make a difference in their communities.

Dalya is the award-winning author of the 2011 book, “Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact.” Her friendly, practical presentations share top techniques and insights drawn from her work as a journalist, editor, project manager, and writing coach. She is delighted to work with content marketers as they boost their visibility and market position—both online and offline.

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials

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