New! Stop Recreating the Content Marketing Wheel! How to Re-Use Content and Increase Engagement

If You're Unable to Attend the Live Webinar, You Will Still Have Access to the Webinar Recording, Slides, and Bonus Materials.

Do you manage your agency’s newsletter, social media, blog, thank you letters, annual reports, and more? Are you struggling to keep up with content creation for all of these outlets? 

In this webinar, communication expert Heather Todd will show you how to stay on top of your communication targets by re-using content through all your channels. This time-saving approach will enable you to create a consistent message across platforms while increasing stakeholder engagement. 

This session is designed for non-profit professionals who are charged with marketing and communication for their agency. It takes you step-by-step through how to find content, and how to repurpose it for the web, social media, print, and more. 

During this webinar you’ll learn:

• How to find existing content that can be repurposed
• How to use one online post to generate content across multiple platforms
• How to repurpose existing content for twitter, Facebook, and LinkedIn
• How to turn social media posts into blogs
• How to use existing content to create a compelling newsletter
• How to turn a blog into newsworthy press release
• How to repurpose content to energize board reports
• How to enhance community presentations with pictures, stories, and stats
• How to use existing content in your annual report to demonstrate impact

This webinar includes the following BONUS MATERIALS: 

1. Where’s My Story? A Guide to Finding Content Sources for Your Blog, Social Media, and More
2. Get More Likes and Shares: Tips for Increasing Engagement Through Social Media
3. Writer, Know Thy Audience! Tips for Creating Content Your Stakeholders will Read

About Your Presenter:

This webinar is presented by Heather Todd, a business development professional with over 15 years’ experience in the nonprofit sector. She has worked with a range of nonprofits in Indiana,from a staff of less than 10 to over 2,000. Heather has developed marketing and communication strategies to support: general brand awareness, the launch of new services, fundraising events, and advocacy efforts. Her work has resulted in increases in client base, volunteers, and funding. 

Heather is passionate about her community, and considers volunteering her favorite hobby. She lives in Indianapolis, IN with her family - including husband, son, and two dogs (Wookie and Crunch).