How to Use Twitter For Your Nonprofit (BONUS: HootSuite Demo)

  • Duration
    90 Minutes
  • Author
  • Course Level
  • Year Created



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Is Twitter a mystery to you? Are you having trouble making it work for your nonprofit?

Help is on the way!

In this webinar, online communications expert Kerri Karvetski will show you how to use Twitter to connect with supporters and stakeholders, amplify your message, and drive traffic to your website.

Nonprofits of all sizes and shapes are successfully integrating Twitter into their communications streams, fueling advocacy and fundraising campaigns, raising awareness about issues and events, and tapping influencers such as journalists and bloggers.

Kerri will take you live to to demonstrate key features such as hashtags, retweets, and mentions. You’ll learn from nonprofits that have successfully harnessed the popular platform, plus specific Twitter techniques you can put to use right away.

BONUS HOOTSUITE DEMO: Twitter is a whole lot more useful when you use a tool like HootSuite to manage your presence. See a live demo of this tool during the second half of the webinar.

This session is designed for nonprofit professionals who already manage an organizational Twitter account and need help maximizing their Twitter presence.

During this live interactive training webinar you will learn how to:

  • Demystify Twitter terms and etiquette
  • Build connections - follow and be followed
  • Use hashtags to listen and participate in conversations, and monitor your brand and issues
  • Create Twitter Lists to track distinct audiences
  • Find and connect with influencers
  • Optimize the composition, timing, and frequency of your tweets
  • Participate in Twitter chats
  • Use recommended tools to tweet efficiently and effectively Integrate Twitter into your marketing mix
  • Measure your performance on Twitter

BONUS MATERIALS This webinar includes:

  1. “Twitter Quickstart Guide,” step-by-step guidance for establishing your Twitter presence, all on one easy, printable page
  2. “101 Twitter Resources for Nonprofits - The Very Best Hashtags, Chats, Lists and Tools”
  3. “Charities on Twitter: 10 Powerful Case Studies Worth Reading”

Presented by Kerri Karvetski, owner of Company K Media. Kerri helps nonprofits and social benefit companies communicate online. Strategist, campaigner, copy writer, and trainer, Kerri helps clients such as Amnesty International USA reach out to supporters in ways that deeply resonate. Nonprofit marketing agencies such as Beaconfire and Common Knowledge turn to her for online copy that is crisp, clear, and compelling. Groups such as Mid-Hudson Library System call on her for practical, useful training in online communications and social media. Kerri is a contributor to the Nonprofit Marketing Guide,, and the Getting Attention blog. An aspiring baker and vegetable gardener, she lives in the beautiful Hudson River Valley with her husband and two young children.

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